How to create more engaging content

Engagement is the buzzword on everyone’s lips when talking of content on social media. Unfortunately, it is difficult to get engagement on ones’ content Much of inbound marketing relies on quantitative strategies and analysing data. While engagement, needs a whole other recipe for success. This is because, while there are many techniques, there is no one standard recipe for success. That … Read More

Why Email Marketing is Still Relevant

Email marketing is a form of direct marketing that uses email, or electronic mail, to communicate a message to an audience. Email has been a viable form of digital communication for several decades, and while it may seem irrelevant when compared to other more prevalent digital communication platforms, such as social media, it is still just as relevant today as … Read More

5 Tips To Improve Your Instagram Engagement

Instagram is one of the most popular social media platforms for photos, videos, and storytelling. The application also offers is Instagram Live or sharing photos and videos using Instagram stories. Looking to boost your Instagram engagement on your account? Here are five tips to make it happen: 1. Schedule Instagram posts for when your audience is most active — According to … Read More

How to Create a Winning Content Marketing Strategy

What is content marketing and how does it differ from social media and other forms of marketing? Content marketing is a type of marketing that involves creating and sharing online material whether, through blog posts, social media posts, or videos and is used to attract and stimulate interest in various products and services. Some examples of content marketing include: Blog … Read More

What the 280-character limit means for twitter

Arguably the biggest announcement a couple of weeks back on social media was twitter doubling its character limit. For a platform known for its brevity this seemed a step backwards. It’s like a brand abandoning its core benefit. Or is It? Well Twitter officials claimed that reducing the number of tweets hitting the character limit was the driving force behind … Read More

How can you incorporate influencer marketing into your marketing strategy?

In 2017, brands spent over $1 billion dollars on influencer marketing on Instagram alone –that number will continue to soar in 2018. Why should businesses care? It’s no longer just another social media marketing fad. In fact, it’s currently considered the best-for-ROI and fastest-growing online acquisition channel. According to Forbes, influencer marketing has proven to be the “most effective form of advertising.” So what is influencer marketing … Read More

How to conduct A/B testing for Facebook posts

Coming up with the perfect Facebook post can be challenging. You may require several Attempts. Still, even if you churn out dozens of variations, it’s tough to truly predict how your audience will respond to your content. The only way to really know what your readers like is to, test all the options. That’s where A/B testing posts comes into … Read More

How to change subscribers into customers

Most experts agree that an email subscription list is the most powerful tool in your arsenal. But, building a subscription list is just the start. Enticing those subscribers to buy something is the tricky part. In fact, subscribers should have a separate sales funnel where you should actively track them and push subscribers to the next level of the sales … Read More

How to use Twitter lists

If you lose twitter a lot then this post is perfect for you. Today I am going to talk of twitter lists and how one can use them. Not only do they make your Twitter life a lot easier and more organised, but they also allow you to reach new people that you’ve never discovered before. Like the sound of … Read More

4 Apps to help you make Instagram stories like a pro

Stories are now a strong favorite when it comes to Instagram features. They’re a simple way to share less-polished moments with your followers, only to be deleted from the public sphere 24 hours later. For some of us, though, this just isn’t enough. To really make your Instagram Stories stand out, you’ll need to look to third-party apps to help … Read More