A lot of businesses use blogs as a means to reach out to their audience. The blog allows businesses to talk about topics in categories that relate or are compatible with their products or the lifestyle that touches their products. This means that businesses can occupy a larger mind space by being present in more than just the category of their products. For example, a nutritional supplement manufacturer can use a blog to talk about different exercise routines, the best exercise clothing to wear, spots in the city which are both entertaining and also allow you to exercise in the outdoors, and general wellness trends. Thus occupying a larger mind space by operating in the health space rather than just nutrition supplements.
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