Instagram Stories… Did They Copy Snapchat?

Stephen HarveyInstagram, SnapchatLeave a Comment

The latest social media platform to make a huge impact on the digital landscape is Snapchat. We posted an article recently talking about whether or not to use Snapchat for your business. People are using the storytelling functionality of the platform to engage with customers and clients in a deeper fashion by conveying a rich story. It makes sense to … Read More

A Beginner’s Guide to Facebook Live

Stephen HarveyFacebookLeave a Comment

So you want to do a Facebook Live broadcast or your marketing EVP just emailed you and asked “when are we doing one of these Facebook live events?” Before you immediately jump in and get on Facebook and go live, make sure some planning takes place.  Start by picking the type of live event you’re going to cover. An interview or … Read More

Microsoft Acquires LinkedIn: What Does it All Mean?

Stephen HarveySocial MediaLeave a Comment

Microsoft, one of the world’s leading technology companies, bought LinkedIn -THE social media site for professionals and workplace recruiting. So what does that mean to us, the people of the world that frequently use services provided by both companies? Well, at first, the acquisition will have little visible impact on either tech company, but that will change as time marches … Read More

Crowdfunding: Is it right for your business?

Stephen HarveySocial MediaLeave a Comment

Crowdfunding with platforms like Kickstarter (tech) or Indiegogo (arts) are all the rage with entrepreneurs trying to get funding for their business ideas. It’s a great concept where a business person solicits the masses for money to pay for a new concept or idea that can have real world benefit. But, putting together a successful crowdfunding campaign that meets a … Read More

Instagram Advertising: What you need to know

Stephen HarveyInstagramLeave a Comment

Instagram is quickly becoming a major destination point for marketers. The platform is all abuzz with influencers and brands trying to get their message out to folks. Up until now, working with Instagram from a business perspective was tough. The reason is that the Instagram ecosystem was closed off to the world. There were no real ways to employ marketing … Read More