October 14, 2019Empowership LIVE Event recap
Girls just want to have fun. Women just want to be empowered! Our team had an amazing and empowering day supporting our client, Empowership, at their first-ever women’s’ empowerment event, Empowership LIVE, i...
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June 14, 2018How to create more engaging content
Engagement is the buzzword on everyone’s lips when talking of content on social media. Unfortunately, it is difficult to get engagement on ones’ content Much of inbound marketing relies on quantitative strat...
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June 14, 2018Why Email Marketing is Still Relevant
Email marketing is a form of direct marketing that uses email, or electronic mail, to communicate a message to an audience. Email has been a viable form of digital communication for several decades, and while it...
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June 14, 20185 Tips To Improve Your Instagram Engagement
Instagram is one of the most popular social media platforms for photos, videos, and storytelling. The application also offers is Instagram Live or sharing photos and videos using Instagram stories. Looking to bo...
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June 14, 2018How to Create a Winning Content Marketing Strategy
What is content marketing and how does it differ from social media and other forms of marketing? Content marketing is a type of marketing that involves creating and sharing online material whether, through blog ...
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June 14, 2018What the 280-character limit means for twitter
Arguably the biggest announcement a couple of weeks back on social media was twitter doubling its character limit. For a platform known for its brevity this seemed a step backwards. It’s like a brand abandonin...
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June 14, 2018How can you incorporate influencer marketing into your marketing strategy?
In 2017, brands spent over $1 billion dollars on influencer marketing on Instagram alone –that number will continue to soar in 2018. Why should businesses care? It’s no longer just another social media ...
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June 14, 2018How to conduct A/B testing for Facebook posts
Coming up with the perfect Facebook post can be challenging. You may require several Attempts. Still, even if you churn out dozens of variations, it’s tough to truly predict how your audience will respond to y...
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June 14, 2018How to change subscribers into customers
Most experts agree that an email subscription list is the most powerful tool in your arsenal. But, building a subscription list is just the start. Enticing those subscribers to buy something is the tricky part. ...
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June 14, 2018How to use Twitter lists
If you lose twitter a lot then this post is perfect for you. Today I am going to talk of twitter lists and how one can use them. Not only do they make your Twitter life a lot easier and more organised, but they ...
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June 14, 20184 Apps to help you make Instagram stories like a pro
Stories are now a strong favorite when it comes to Instagram features. They’re a simple way to share less-polished moments with your followers, only to be deleted from the public sphere 24 hours later. For som...
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June 14, 2018How to Use Live Videos to Promote Your Business
Live video is extremely popular right now on several social media platforms, and industry analysts say it’s here to stay. People love the immediacy, intimacy, spontaneity, and personal feeling of live video. Y...
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June 14, 2018How to use Pinterest to increase traffic to your blog
A lot of businesses use blogs as a means to reach out to their audience. The blog allows businesses to talk about topics in categories that relate or are compatible with their products or the lifestyle that touc...
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May 2, 2018The Importance of Goal-Setting and Creating SMART Goals
Goal-setting is one of the most important parts of helping a business continue to grow. It is a useful technique that can help anyone achieve what they want to and do it in a timely manner. In fact, goal-setting...
00April 25, 20185 Tips To Improve Your Instagram Engagement
Instagram is one of the most popular social media platforms for photos, videos, and storytelling. The application also offers is Instagram Live or sharing photos and videos using Instagram stories. Looking to bo...
00March 8, 2018How to use Pinterest to increase traffic to your blog
A lot of businesses use blogs as a means to reach out to their audience. The blog allows businesses to talk about topics in categories that relate or are compatible with their products or the lifestyle that touc...
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March 5, 2018This week on social media (Feb 26 – Mar 4)
Welcome to another week where we recap some of the big headlines in the world of social media....
00March 2, 2018How to Use Live Videos to Promote Your Business
Live video is extremely popular right now on several social media platforms, and industry analysts say it’s here to stay. People love the immediacy, intimacy, spontaneity, and personal feeling of live video. Y...
00February 27, 20184 Apps to help you make Instagram stories like a pro
Stories are now a strong favorite when it comes to Instagram features. They’re a simple way to share less-polished moments with your followers, only to be deleted from the public sphere 24 hours later. For som...
00February 27, 2018This week on social media ( Feb 19 – 25 )
Welcome to another edition of this week on social media where we round up some of the top stories in the world of social media....
00February 21, 2018How to use Twitter lists
If you lose twitter a lot then this post is perfect for you. Today I am going to talk of twitter lists and how one can use them. Not only do they make your Twitter life a lot easier and more organised, but they ...
00February 20, 2018How to change subscribers into customers
Most experts agree that an email subscription list is the most powerful tool in your arsenal. But, building a subscription list is just the start. Enticing those subscribers to buy something is the tricky part. ...
00February 19, 2018This week on Social Media (Feb 12 – 18)
Welcome to This Week on Social Media. Here’s a recap of all the notable things that happened in Social Media in the last week....
00February 14, 2018How to conduct A/B testing for Facebook posts
Coming up with the perfect Facebook post can be challenging. You may require several Attempts. Still, even if you churn out dozens of variations, it’s tough to truly predict how your audience will respond to...
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February 12, 2018This week on Social Media (Feb 5 – 11)
Welcome to this weeks round up of all the big news in the world of Social Media. Here is a recap some of the big stories....
00February 8, 2018How can you incorporate influencer marketing into your marketing strategy?
In 2017, brands spent over $1 billion dollars on influencer marketing on Instagram alone –that number will continue to soar in 2018. Why should businesses care? It’s no longer just another social media ...
00February 6, 2018How to create more engaging content
Engagement is the buzzword on everyone’s lips when talking of content on social media. Unfortunately, it is difficult to get engagement on ones’ content Much of inbound marketing relies on quantitative strat...
00February 5, 2018This week on Social Media (Jan 29 – Feb 4)
We are back in January 2018 and continuing our series of this week on social media which recaps some of the top stories in the world of social media from across various platforms....
00December 20, 2017This Week on Social Media (Dec 10 – 17)
Welcome to another edition of This Week on Social Media, where we recount the key news stories from last week in the world of Social Media....
00December 4, 2017This week on Social Media (Nov 27 – Dec 2)
Welcome to This Week on Social Media. Here’s a recap of all the notable things that happened in Social Media in the last week....
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November 27, 2017What the 280-character limit means for twitter
Arguably the biggest announcement a couple of weeks back on social media was twitter doubling its character limit. For a platform known for its brevity this seemed a step backwards. It’s like a brand...
00November 27, 2017This Week on Social Media (Nov 13-20)
Welcome to Social Media this week. Here’s a recap of all the big things on Social Media in the last one week....
00November 13, 2017This week on social media (Nov 6-12)
Welcome to another edition of “This week on Social Media”. We have quite a few stories to recap. This was quite the week on social media. So read on :...
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November 12, 2017How to Create a Winning Content Marketing Strategy
What is content marketing and how does it differ from social media and other forms of marketing?...
00November 6, 2017This Week on Social Media (30 Oct – 5 Nov)
Welcome to “This week on Social Media”. A one stop post to keep you updated on the latest news in the dynamic landscape of social media....
00November 1, 2017Why Email Marketing is Still Relevant
Email marketing is a form of direct marketing that uses email, or electronic mail, to communicate a message to an audience. Email has been a viable form of digital communication for several decades, and while it...
00October 30, 2017This week on Social Media (Oct 23-29)
We have started a new section called this week on social media. We will cover top 5 news from the world of social media to keep you updated with the latest in this ever changing landscape of social media. Facebo...
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October 23, 20175 Things to Know Before You Invest in Google Adwords
Google Adwords offers a good platform for advertising online, and it also allows you to pay so that you can show up on the first page of Google search terms that potential customers may have been searching for o...
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July 28, 20176 Tips For Growing Your Instagram Account
6 Tips for Growing your Instagram Account Instagram is one of the most popular mobile photo-sharing applications that allows you to share videos and photos publicly or privately using their service. It also give...
00June 7, 20174 Reasons to Install The Facebook Pixel on your Website
The Facebook Pixel is a code for your website that can help enable an individual to measure, optimize, and build audiences for their individual ad campaigns on Facebook. The Facebook Pixel, simply put, is used f...
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May 5, 2017How to Find Influencers for your Next Marketing Campaign
Influencer marketing focuses on key leaders within their own online communities that help spread awareness for your brand to a larger audience. Instead of marketing yourself, you are essentially paying others to...
00February 14, 20176 Reasons To Use Live Video to Grow Your Business
There are so many ways to engage potential customers online that it’s pretty difficult to understand what marketing methods are the most effective. One sure-fire way to engage both existing and potential custo...
00February 3, 20173 Reasons Why You Should Incorporate Email Into Your Marketing Strategy
With all the new online marketing strategies from content management to social media, the best marketing tool is often overlooked. Email marketing is still the gold standard for online marketing because it has a...
00January 27, 2017Everything You Need To Know About The New LinkedIn
Earlier this month, LinkedIn began rolling out a new platform. Their new platform will offer several upgrades, a new design and interface, and some exciting new features. Here is everything you need to know...
00January 16, 2017Download Our 2017 Social Media Calendar
Creating an effective social media calendar for your business or personal brand is so important for creating meaningful engagement. We are very excited to announce that our 2017 Social Media Calendar is now...
00January 10, 2017Social Media Trends for 2017
With the new year comes a new opportunity to capitalize on social media to grow your business. However, it is important to keep up with what is working, and not spend too much time on things that aren’t. So I...
00January 4, 2017Instagram Stories and What You Must Know
If you haven’t entered into the world of Instagram stories yet, then it’s about time. This addition to the Instagram platform has blown up over the last several months and will continue to reign supreme in t...
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December 18, 20163 Reasons Why Influencer Marketing Is important for your business
Have you heard the term Influencer Marketing floating around social media and other blogs? Thinking about dabbling in it for your own business but not sure if it is really that important? We wanted to dive int...
00November 29, 2016Giving Back on Giving Tuesday
You’ve all heard about Black Friday and Cyber Monday, but did you know about Giving Tuesday? Giving Tuesday falls on the first Tuesday after Thanksgiving and is a global day dedicated to giving back. Here at L...
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November 5, 2016Ways to Generate Leads on Social Media
If you have been following us for a while now, you know that we consider Social Media not only a must, but also one of our best friends (when used correctly). We’ve talked about some of our favorite platform...
00November 1, 20165 Ways to Increase Your Facebook Engagement
Looking for ways to increase your Facebook Engagement on your Business Page? We came up with 5 ways that can help you boost your reach starting today. 1) Create Good Content – I know this goes without saying t...
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October 8, 2016Is Periscope Dead?
Social Media is amazing isn’t it? One day a platform can be THE place to be and the next, the decline can be so sharp that we call it dead. That’s a pretty strong word, too. Periscope is a live broadcasting pl...
00September 10, 2016How To Measure Snapchat ROI
With Instagram’s recent launch of Instagram Stories, many have been wondering if it’s worth it to have another platform to update on social media. After all, Instagram Stories are almost a carbon copy of Snap...
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August 6, 2016Instagram Stories… Did They Copy Snapchat?
The latest social media platform to make a huge impact on the digital landscape is Snapchat. We posted an article recently talking about whether or not to use Snapchat for your business. People are using the sto...
00August 4, 2016A Beginner’s Guide to Facebook Live
So you want to do a Facebook Live broadcast or your marketing EVP just emailed you and asked “when are we doing one of these Facebook live events?” Before you immediately jump in and get on Facebook and go l...
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July 18, 2016Don’t Talk About the Global Sports Event or Risk Getting In Trouble
It’s that time again and the world is poised to watch athletes from around the globe compete for ultimate bragging rights within their summer sports. Seems like a great bandwagon for companies to jump on in or...
00June 20, 2016Come Join us at General Assembly for Made In Los Angeles
Made in Los Angeles is coming to General Assembly the week of June 20th-24th. Clear your calendar and get ready for a week of interactive panels, chats, workshops, and happy hours with LA’s expert makers! Join G...
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June 16, 2016Microsoft Acquires LinkedIn: What Does it All Mean?
Microsoft, one of the world’s leading technology companies, bought LinkedIn -THE social media site for professionals and workplace recruiting. So what does that mean to us, the people of the world that frequen...
00February 9, 2016Instagram Launches Multiple Account Switching
If you’re a social media marketer, you might be jumping for joy on this week’s news from Instagram. A couple weeks ago it was rumored that Instagram was working on a multiple account view for the popular photo a...
00November 8, 2015Emojis: Yay or Nay?
A look at emojis, which platforms they work best on, and when and when not to use them. Include examples of great use of emojis (like Stephen Curry’s tweet after the Golden State Warriors won the 2015 NBA...
00November 8, 2015The Live Broadcasting Landscape
Periscope, Meerkat, and now even Facebook are getting into the live streaming game. Celebrities of all types are embracing live streaming and figuring out creative ways to make the service useful to the...
00September 8, 2015To Snapchat or not to Snapchat
An overview of how brands are using Snapchat and whether or not it’s right for your brand. Snapchat… Yes or No? Snapchat is being adopted by brands, but is it right for your business?...
00August 18, 2015Crowdfunding: Is it right for your business?
Crowdfunding with platforms like Kickstarter (tech) or Indiegogo (arts) are all the rage with entrepreneurs trying to get funding for their business ideas. It’s a great concept where a business person solicits...
00August 11, 2015Instagram Advertising: What you need to know
Instagram is quickly becoming a major destination point for marketers. The platform is all abuzz with influencers and brands trying to get their message out to folks. Up until now, working with Instagram from a ...
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July 10, 20155 “Must Know” Features for Facebook Groups
To Make You A Social Butterfly (Or A Fly On The Wall) Entering a Facebook group can sometimes feel like you’ve been invited to a huge party and only know one person, even worse, your friend left to get a drink...
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