Results-Oriented Digital Marketing

LTM Digital is a results-oriented marketing firm based out of Manhattan Beach, Ca.
We have over a decade of online experience with a focus on digital marketing...

5 Tips To Improve Your Instagram Engagement

Instagram is one of the most popular social media platforms for photos, videos, and storytelling. The application also offers is Instagram Live or sharing photos and videos using Instagram stories.

Looking to boost your Instagram engagement on your account? Here are five tips to make it happen:

1. Schedule Instagram posts for when your audience is most active — According to recent Instagram research, in 2018 the majority of social media managers have said that lunch time, from 11 a.m. to 1 p.m. is the best time to post followed by evenings from 7 p.m. to 9 p.m ( This is because more users on Instagram are posting during off-work hours rather than while on-duty. Another tip is to save important posts for weekdays. This is because Wednesdays and Thursdays are the the days that drive the most engagement on Instagram while Sundays drive the least engagement. Why? People are on their phones less during the weekends since they are busier and not thinking about work.

2.. Add a call-to-action to all your Instagram posts — A call-to-action is another extremely useful tool to increase engagement on Instagram posts. Adding a simple question about the weekend or what users think of the product will increase comments as well as make followers spend more time viewing the post. In fact, the more traffic increases on the post, the more likely it is to be picked as a feature on the top posts page for a hashtag or on the Instagram explore page.

3. Be more active on Instagram stories — Instagram stories are also helpful for increasing engagement on your Instagram page. Hashtags are useful to post on the photo or video that is being posted on an Instagram story to increase awareness and engagement around the brand. By posting to an Instagram story, which already generates less competition for views than your feed itself, you also get the chance to speak to a specific audience. The account/brand is more likely to featured on the Instagram explore page, which would greatly increase traffic to the your posts and page overall.

4. Use hashtags for 12.6% more engagement — As mentioned in the previous tip, hashtags are vital to increasing engagement on your account. The use of only one hashtag on a post has proved to increase engagement by 12.6% per post. Not only do hashtags increase traffic to the post and page, but they also are proven to increase likes on each post. It is important to note that 5-10 hashtags are acceptable per post, otherwise it could look like spam to any person that comes across the post.

5. Responding to your followers — Responding to your followers is a very important part of increasing engagement. By doing this, it lets the followers of your page know that you’re a real person, more active on the page, and not just a bot that creates automated responses (which Instagram has completely cracked down on). It is also encouraged to use first names when responding because it builds loyalty to followers through small gestures.

Overall, to grow your Instagram engagement the most important things you can do are to pay more attention to how often you post, the quality of your posts, engaging with your audience.

How to use Pinterest to increase traffic to your blog

A lot of businesses use blogs as a means to reach out to their audience. The blog allows businesses to talk about topics in categories that relate or are compatible with their products or the lifestyle that touches their products. This means that businesses can occupy a larger mind space by being present in more than just the category of their products. For example, a nutritional supplement manufacturer can use a blog to talk about different exercise routines, the best exercise clothing to wear, spots in the city which are both entertaining and also allow you to exercise in the outdoors, and general wellness trends. Thus occupying a larger mind space by operating in the health space rather than just nutrition supplements.

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This week on social media (Feb 26 – Mar 4)

Welcome to another week where we recap some of the big headlines in the world of social media.

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How to Use Live Videos to Promote Your Business

Live video is extremely popular right now on several social media platforms, and industry analysts say it’s here to stay. People love the immediacy, intimacy, spontaneity, and personal feeling of live video. You can almost guarantee views on this type of content no matter what it is that you’re broadcasting. But here’s the thing, even though most live video will receive some sort of attention, to truly get the most out of it for your business, you must follow best practices and ensure it falls in line with your overall marketing strategy and business goals.

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4 Apps to help you make Instagram stories like a pro

Stories are now a strong favorite when it comes to Instagram features. They’re a simple way to share less-polished moments with your followers, only to be deleted from the public sphere 24 hours later.
For some of us, though, this just isn’t enough. To really make your Instagram Stories stand out, you’ll need to look to third-party apps to help you design and create striking, stunning Stories that really catch the eye.

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This week on social media ( Feb 19 – 25 )

Welcome to another edition of this week on social media where we round up some of the top stories in the world of social media.

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How to use Twitter lists

If you lose twitter a lot then this post is perfect for you. Today I am going to talk of twitter lists and how one can use them. Not only do they make your Twitter life a lot easier and more organised, but they also allow you to reach new people that you’ve never discovered before.
Like the sound of it so far? It’s about to get better…

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How to change subscribers into customers

Most experts agree that an email subscription list is the most powerful tool in your arsenal. But, building a subscription list is just the start. Enticing those subscribers to buy something is the tricky part.
In fact, subscribers should have a separate sales funnel where you should actively track them and push subscribers to the next level of the sales funnel.

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This week on Social Media (Feb 12 – 18)

Welcome to This Week on Social Media. Here’s a recap of all the notable things that happened in Social Media in the last week.

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How to conduct A/B testing for Facebook posts

Coming up with the perfect Facebook post can be challenging. You may require several Attempts. Still, even if you churn out dozens of variations, it’s tough to truly predict how your audience will respond to your content.

The only way to really know what your readers like is to, test all the options.

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