Email marketing is a form of direct marketing that uses email, or electronic mail, to communicate a message to an audience. Email has been a viable form of digital communication for several decades, and while it may seem irrelevant when compared to other more prevalent digital communication platforms, such as social media, it is still just as relevant today as it was in the beginning.
We have started a new section called this week on social media. We will cover top 5 news from the world of social media to keep you updated with the latest in this ever changing landscape of social media.
Facebook added a bunch of hidden animations to spice up your news feed
Facebook has always wanted to encourage its users to share original content and news in “their” lives. In its latest attempt to boost sharing the social media giant has added a host of animations to a list of words that are used commonly. [Read More]
Google Adwords offers a good platform for advertising online, and it also allows you to pay so that you can show up on the first page of Google search terms that potential customers may have been searching for online. The average cost per click in Google Adwords is between one and two dollars, and Adwords allows you to use pay per click ads in addition to an inbound marketing campaign. It also allows you to use the right keywords that are relevant and highly searchable so you can create a successful account and set a budget for your campaign. [Read More]
The Facebook Pixel is a code for your website that can help enable an individual to measure, optimize, and build audiences for their individual ad campaigns on Facebook. The Facebook Pixel, simply put, is used for ad optimization for your website and business. If you would like to create a Facebook Pixel on your website, you can do so in the following steps: [Read More]
There are so many ways to engage potential customers online that it’s pretty difficult to understand what marketing methods are the most effective. One sure-fire way to engage both existing and potential customers, spread brand awareness, and increase your sales is through video content. Video content is a great medium because it’s a fun and easy way people can engage with your brand, and live video creates even more brand excitement. Here are six reasons to use live video to grow your business. [Read More]