Results-Oriented Digital Marketing

LTM Digital is a results-oriented marketing firm based out of Manhattan Beach, Ca.
We have over a decade of online experience with a focus on digital marketing...

How to Create a Winning Content Marketing Strategy

What is content marketing and how does it differ from social media and other forms of marketing?

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This Week on Social Media (30 Oct – 5 Nov)

Welcome to “This week on Social Media”. A one stop post to keep you updated on the latest news in the dynamic landscape of social media. [Read More]

Why Email Marketing is Still Relevant

Email marketing is a form of direct marketing that uses email, or electronic mail, to communicate a message to an audience. Email has been a viable form of digital communication for several decades, and while it may seem irrelevant when compared to other more prevalent digital communication platforms, such as social media, it is still just as relevant today as it was in the beginning.

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This week on Social Media (Oct 23-29)

We have started a new section called this week on social media. We will cover top 5 news from the world of social media to keep you updated with the latest in this ever changing landscape of social media.

Facebook added a bunch of hidden animations to spice up your news feed

Facebook has always wanted to encourage its users to share original content and news in “their” lives. In its latest attempt to boost sharing the social media giant has added a host of animations to a list of words that are used commonly. [Read More]

5 Things to Know Before You Invest in Google Adwords

Google Adwords offers a good platform for advertising online, and it also allows you to pay so that you can show up on the first page of Google search terms that potential customers may have been searching for online. The average cost per click in Google Adwords is between one and two dollars, and Adwords allows you to use pay per click ads in addition to an inbound marketing campaign. It also allows you to use the right keywords that are relevant and highly searchable so you can create a successful account and set a budget for your campaign. [Read More]

How to Find Influencers for your Next Marketing Campaign

how to find influencers for your next marketing campaign

Influencer marketing focuses on key leaders within their own online communities that help spread awareness for your brand to a larger audience. Instead of marketing yourself, you are essentially paying others to get the word of your business out to others that may be interested. And word of mouth marketing can be far more effective for your business.

Having influencers in social media is a great way to build relationships with your customers and even find potential customers. Influencers for your marketing campaign can vary in size from micro influencer (what we consider to be under 10,000 followers) to celebrity status, and they can vary depending on social media platforms.

If you think your business can benefit from Influencers to help boost your next marketing campaign, then follow these straightforward tips to find the right influencers for your business: [Read More]

6 Reasons To Use Live Video to Grow Your Business

6 reasons to use live video

There are so many ways to engage potential customers online that it’s pretty difficult to understand what marketing methods are the most effective. One sure-fire way to engage both existing and potential customers, spread brand awareness, and increase your sales is through video content. Video content is a great medium because it’s a fun and easy way people can engage with your brand, and live video creates even more brand excitement. Here are six reasons to use live video to grow your business. [Read More]

3 Reasons Why You Should Incorporate Email Into Your Marketing Strategy

email marketing strategy

With all the new online marketing strategies from content management to social media, the best marketing tool is often overlooked. Email marketing is still the gold standard for online marketing because it has a high rate of ROI. Your email list is one of your greatest tools because it is an easy and inexpensive way to connect with people who have already opted into your brand and want to hear from you. Here are the three main reasons you should incorporate email into your marketing strategy: [Read More]