Results-Oriented Digital Marketing

LTM Digital is a results-oriented marketing firm based out of Manhattan Beach, Ca.
We have over a decade of online experience with a focus on digital marketing...

Giving Back on Giving Tuesday

Giving Back Giving Tuesday LTM

You’ve all heard about Black Friday and Cyber Monday, but did you know about Giving Tuesday? Giving Tuesday falls on the first Tuesday after Thanksgiving and is a global day dedicated to giving back. Here at LTM Digital we are committed to giving back to our community – whether it be through volunteer work, donating products to those in need, or working with non-profit clients. Looking for some great ways to give back to your community? Here are some LTM approved #GivingTuesday campaigns. [Read More]

Ways to Generate Leads on Social Media

ways to generate social media leads
 

If you have been following us for a while now, you know that we consider Social Media not only a must, but also one of our best friends (when used correctly). We’ve talked about some of our favorite platforms and given you some ideas about how to increase engagement and measure ROI.

Let’s now focus on true lead generations; which we are sure you are looking to do or you wouldn’t be on our blog in the first place. The great thing about most social media platforms is that they are 100% free. Everyone can be on them no matter their budget. We do want to make you aware of some lead generation tools that do require an investment, but when that investment pays off spending money can be so worth it for your business. [Read More]

5 Ways to Increase Your Facebook Engagement

5 ways to increase fb engagement
 

Looking for ways to increase your Facebook Engagement on your Business Page? We came up with 5 ways that can help you boost your reach starting today.

1) Create Good Content – I know this goes without saying that we should always be putting out good content for our follows, but there are certain types of content that attract more engagement and cause better organic reach. Try using a compelling image, a strong call to action and simple copy. Engage your followers by asking them a question that they will want to answer and talk with them, not at them. Do your research behind the scenes to know what your followers truly want to see and hear. [Read More]

Is Periscope Dead?

is periscope dead

Social Media is amazing isn’t it? One day a platform can be THE place to be and the next, the decline can be so sharp that we call it dead. That’s a pretty strong word, too.

Periscope is a live broadcasting platform owned by Twitter. It launched with much hype in 2015 and has been used by many big personalities such as Al Roker. However, there have been challenges to Periscope and the rollout of Facebook Live has sure given the platform a it. [Read More]

How To Measure Snapchat ROI

measuring snapchat roi

With Instagram’s recent launch of Instagram Stories, many have been wondering if it’s worth it to have another platform to update on social media. After all, Instagram Stories are almost a carbon copy of Snapchat Stories and you don’t have to have another platform to manage. So is it worth it to continue using Snapchat? How do you effectively measure Snapchat ROI? We still see a lot of value in using Snapchat if your brand is looking to reach the younger or “digitally dependent” generation. We wanted to give you some insight on how to measure Snapchat ROI as you consider your use of this platform. So, let’s take a look: [Read More]

Instagram Stories… Did They Copy Snapchat?

Instagram Stories versus Snapchat Stories

The latest social media platform to make a huge impact on the digital landscape is Snapchat. We posted an article recently talking about whether or not to use Snapchat for your business. People are using the storytelling functionality of the platform to engage with customers and clients in a deeper fashion by conveying a rich story. It makes sense to reach people of a higher level!

So, where there is greatness comes copying and this situation is no different. Another powerhouse social media platform decided to pursue the storytelling aspect and add a new element to how it performs. Welcome Instagram (child of Facebook) and their new storytelling feature that they hope will rival Snapchat and their success. [Read More]

A Beginner’s Guide to Facebook Live

Facebook Live A Beginners GuideSo you want to do a Facebook Live broadcast or your marketing EVP just emailed you and asked “when are we doing one of these Facebook live events?” Before you immediately jump in and get on Facebook and go live, make sure some planning takes place. 

Start by picking the type of live event you’re going to cover. An interview or describing a new product are two great options to start with to see how things go. This can be a difficult step in the process because having good subject matter is key to a successful broadcast. It can be tough picking but go ahead, choose a topic, and go for it. If it doesn’t work so well, then pivot to another subject or style. [Read More]

Don’t Talk About the Global Sports Event or Risk Getting In Trouble

hear speak see - no evil - frogs - LTM DigitalIt’s that time again and the world is poised to watch athletes from around the globe compete for ultimate bragging rights within their summer sports. Seems like a great bandwagon for companies to jump on in order to easily spread their self-serving agendas. Lots of buzz, global event, billions of eyes & ears… seems like the perfect scenario for getting a message out and somehow relating it to the BIG event. [Read More]

Come Join us at General Assembly for Made In Los Angeles

Made in Los Angeles Blog

Made in Los Angeles is coming to General Assembly the week of June 20th-24th. Clear your calendar and get ready for a week of interactive panels, chats, workshops, and happy hours with LA’s expert makers! Join General Assembly for panel discussions focused around the future of some of LA’s key communities: Technology, Food, Design, Health, tools for Entrepreneurs, and more. Made in Los Angeles will wrap with a groovy party Friday night courtesy of Flash Dance and Joymode. [Read More]

Microsoft Acquires LinkedIn: What Does it All Mean?

Microsoft Buys LinkedInMicrosoft, one of the world’s leading technology companies, bought LinkedIn -THE social media site for professionals and workplace recruiting. So what does that mean to us, the people of the world that frequently use services provided by both companies? Well, at first, the acquisition will have little visible impact on either tech company, but that will change as time marches forward. [Read More]