How to create more engaging content

Engagement is the buzzword on everyone’s lips when talking of content on social media. Unfortunately, it is difficult to get engagement on ones’ content Much of inbound marketing relies on quantitative strategies and analysing data. While engagement, needs a whole other recipe for success. This is because, while there are many techniques, there is no one standard recipe for success. That … Read More

Why Email Marketing is Still Relevant

Email marketing is a form of direct marketing that uses email, or electronic mail, to communicate a message to an audience. Email has been a viable form of digital communication for several decades, and while it may seem irrelevant when compared to other more prevalent digital communication platforms, such as social media, it is still just as relevant today as … Read More

How to Create a Winning Content Marketing Strategy

What is content marketing and how does it differ from social media and other forms of marketing? Content marketing is a type of marketing that involves creating and sharing online material whether, through blog posts, social media posts, or videos and is used to attract and stimulate interest in various products and services. Some examples of content marketing include: Blog … Read More

How to change subscribers into customers

Most experts agree that an email subscription list is the most powerful tool in your arsenal. But, building a subscription list is just the start. Enticing those subscribers to buy something is the tricky part. In fact, subscribers should have a separate sales funnel where you should actively track them and push subscribers to the next level of the sales … Read More