How can you incorporate influencer marketing into your marketing strategy?

Prathamesh KelkarSocial MediaLeave a Comment

In 2017, brands spent over $1 billion dollars on influencer marketing on Instagram alone –that number will continue to soar in 2018. Why should businesses care? It’s no longer just another social media marketing fad. In fact, it’s currently considered the best-for-ROI and fastest-growing online acquisition channel. According to Forbes, influencer marketing has proven to be the “most effective form of advertising.” So what is influencer marketing … Read More

Instagram Stories and What You Must Know

Lindsay MauchInstagramLeave a Comment

If you haven’t entered into the world of Instagram stories yet, then it’s about time. This addition to the Instagram platform has blown up over the last several months and will continue to reign supreme in the coming year. Here’s a little background… In 2012, Facebook bought out Instagram and has been running it ever since. It tried to do … Read More