Results-Oriented Digital Marketing

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This Week on Social Media (30 Oct – 5 Nov)

Welcome to “This week on Social Media”. A one stop post to keep you updated on the latest news in the dynamic landscape of social media.

WhatsApp adds a message recall feature

It’s happened to you before. You are chatting with one too many people on WhatsApp and suddenly you send the wrong message to the wrong group. Sometimes even the wrong person. Normally there is nothing you could do about that on WhatsApp at least. Except maybe a lengthy explanation.

But now WABetainfo reports that WhatsApp is rolling out a new feature that allows users to delete messages sent to groups or individuals. It’s simple to use just tap the message you want to delete and delete it. The feature allows you to delete multiple messages at a time. The deleted messages will be replaced with a message saying “This message has been deleted.” However the message can only be deleted within 7 minutes of it being sent. Also it is important to remember that this feature will be applicable only if both the sender and receiver have the latest WhatsApp software.

Facebook Marketplace adds more options to buying cars

Cars are one of the most popular searches in the Facebook Marketplace – prompting the platform to partner with Edmunds, cars.com, Auction123, CDK Global and SocialDealer to provide a better car buying experience for its users.

First off users will now be able to see listings from the above mentioned platforms. In addition the vehicle section will also get a lot tools including filters like year, make, model, mileage, vehicle type, and transmission. In addition Facebook will also integrate the Kelley Blue Book estimates. What’s more? You can even send dealerships messages thanks to a messenger integration.

In the next few weeks Facebook will also add a set of updates for other marketplace listings like concert tickets, Jobs & home rentals.

New Group Features on Facebook

Facebook also added new features for its groups.  Group admins can now post welcome messages to new group members automatically. There is also a new tool for group insights allowing for personalization and options for group conduct.

Members can now see group hierarchy easily thanks to badges assigned to admins, moderators and new members. Facebook is also launching an invite-only group that brings page administrators into one group as a place for local leaders to connect.

Facebook adds improved ad analysis options in ad manager

Still on Facebook and this time for advertisers Facebook is aiming to provide better insights to advertisers.

The first option is split testing allowing advertisers to get data on different ad approaches making A/B testing easier.

Facebook will give advertisers the capability to isolate specific creative variables within each test, and Facebook will then facilitate the test process (by serving the ad to each audience) and provide data on the results.

In addition Facebook also launched a ‘Test and learn’ function to guide advertisers better, and provide better insights to maximises results across various objectives for their ad campaigns.

These updates will help Facebook establish itself as a credible result oriented ad platform attracting more advertisers on the platform.

Snapchat adds ‘Snap Pixel’ to Track Ad Response

Snapchat has announced that they are looking at launching a Snapchat pixel a conversion tracking tool enabling advertisers to measure sales via Snapchat. The pixel will function similar to other options available on other platforms – by inserting the pixel code to relevant website pages, advertisers will be able to track conversion events as a result of Snapchat referral traffic.

Now advertisers will be able to create their own custom events in addition to:

  • Purchase
  • Save
  • Start Checkout
  • Add to Cart
  • View Content
  • Add Billing
  • Sign Up
  • Search
  • Page View

This will give advertisers more trackable data through Snapchats’s Ad Manager.