Are you considering making a switch from your current email service provider to Klaviyo for your email marketing needs? In this blog, we will cover the top three reasons why we made the switch from Mailchimp to Klaviyo and how it has improved our email marketing strategy. We’ll discuss why Klaviyo is better for personalization, automation, and creating targeted campaigns. So, if you’re looking for a powerful email marketing platform, read on to find out why Klaviyo is the answer you’ve been searching for.
What are the benefits of Klaviyo over Mailchimp?
- Advanced segmentation: Klaviyo allows for more granular segmentation of email lists, making it easier to send targeted campaigns to specific groups of customers.
- Automatic email flows: Klaviyo offers pre-built, automated email flows (such as abandoned cart recovery and post-purchase follow-up) that can be easily customized to fit the needs of a specific business.
- Advanced e-commerce integrations: Klaviyo has a number of built-in integrations with popular e-commerce platforms, allowing for more seamless tracking of customer behavior and sales data.
- Advanced tracking and reporting: Klaviyo offers more detailed tracking and reporting on email campaigns, including open and click-through rates, revenue generated, and a customer’s lifetime value.
- Scalability: Klaviyo can handle a very large number of subscribers, making it an option for larger businesses with many customers.
- Email A/B testing: Klaviyo includes a feature that allows you to send different versions of an email to different segments of your list to test which performs better.
- Personalization: Klaviyo offers a more advanced personalization options, like dynamic content, which allows you to change the content of the email depending on the recipient’s data.
It’s worth noting that while Klaviyo might have more advanced features, It’s also more complex. Mailchimp is known for being user-friendly, If you are looking for a simple and easy to use platform mailchimp might be better for you.
Learn more about our favorite email marketing tool, Klaviyo, by clicking here.