With all the new online marketing strategies from content management to social media, the best marketing tool is often overlooked. Email marketing is still the gold standard for online marketing because it has a high rate of ROI. Your email list is one of your greatest tools because it is an easy and inexpensive way to connect with people who have already opted into your brand and want to hear from you. Here are the three main reasons you should incorporate email into your marketing strategy:
1. Increase Customer Retention
Email helps increase customer retention because it is an easy and effective way to keep customers informed about your business. Sending regular email blasts about your products and services can help your existing customers know about everything from new products and services to sales and discounts. By keeping constant contact with your client base, you will establish a personalized relationship that will keep them returning to your business.
2. Increase Sales
Email marketing helps increase sales because most people subscribing to email lists want to know more about your products and services. Many people use emails as a way to keep informed when there is a sale or new product offering. Emails also drive traffic directly to your website and that exposure helps increase your opportunity to sell. You can further increase sales by targeting your email content to the specific needs of your customers. You can engage them directly with the products and services they are most interested in with personalization, leading to more effective engagement.
3. Increase Brand Engagement
Emails increase brand engagement because it is a direct conversation with your client base. Sending newsletters, updates, and information helps your customers understand your brand and how it can meet their particular needs. Sending regular email blasts also keeps your brand in the forefront of your customers’ minds and when they need a product or service, they will be more likely to think of your brand first.
So when putting together your online marketing campaign, consider sending regular emails to your customers. If you are unsure where to start to maximize the value of your email list, consider the services at LTM Digital. With over a decade of experience implementing successful online campaigns, LTM Digital can help you create a customized email marketing strategy to ensure you get all three of these benefits. Contact us today to learn more!