The Facebook Pixel is a code for your website that can help enable an individual to measure, optimize, and build audiences for their individual ad campaigns on Facebook. The Facebook Pixel, simply put, is used for ad optimization for your website and business. If you would like to create a Facebook Pixel on your website, you can do so in the following steps:
1.Go to the Facebook Pixel tab that is found in the Ads Manager under your account and click “Create a Pixel.”
2. You will then enter the desired name for your pixel that will adequately represent your business and brand. Remember, you can only have one-pixel ad per account so it is essential that you make sure it is a name that highlights your business and services.
3. Finally, accept the terms and click “Create Pixel.”
It’s that easy to do. If you want to install Facebook Pixel on your website, but you aren’t sure that it will necessarily help your business, here are four reasons why you should install the Facebook Pixel on your website.
Optimize your Ads
By using Facebook Pixel, your business can begin to measure exactly what is generating the largest amount of revenue for your website. You can use Facebook Pixel in various categories so that you can see different measurements over different pages. It will help your business decide which landing page is experiencing higher amounts of success with advertising and optimize accordingly
Measure Your ROI
If you’ve taken my Social Media Bootcamp workshop, you know that ROI is an abbreviation for Return on Investment. This point can go hand in hand with optimizing your ads because it is essential that your business can track and measure its ads while to help determine their effectiveness on the revenue you are gaining for your site. Measuring the ROI is a simple way to determine what your rate of return will potentially be
3. Easy To Install
As you can see from the steps in the beginning of this article, the Facebook Pixel is really easy to install. The Facebook Pixel is available as a WordPress plugin which makes it easier to track conversions for your site through Facebook. If you are an e-commerce website, there is an easy Facebook Pixel install option available through Shopify as well.
4. Expand Your Audience Reach
One of the reasons Facebook Ads are so popular is because it is easy to advertise with a smaller budget. You can advertise on Facebook for as little as $1 per day! The Facebook Pixel will help you track your traffic and will help you target what is important and essential and what is working while helping you decide what hasn’t been working at the same time. Facebook Pixel and Facebook advertising provide a business with an easy and affordable advertising and marketing strategy. You will get good exposure for your business and website and then have the ability to communicate with clients and potential clients right through Facebook. With Facebook Pixel and ad optimization, Facebook will also automatically show your ads to the people that are most likely to convert, which means growing your business and increasing your revenue is easier than ever.