How to create more engaging content

Prathamesh KelkarSocial MediaLeave a Comment

Engagement is the buzzword on everyone’s lips when talking of content on social media. Unfortunately, it is difficult to get engagement on ones’ content Much of inbound marketing relies on quantitative strategies and analysing data. While engagement, needs a whole other recipe for success. This is because, while there are many techniques, there is no one standard recipe for success. That … Read More

What the 280-character limit means for twitter

Prathamesh KelkarTwitterLeave a Comment

Arguably the biggest announcement a couple of weeks back on social media was twitter doubling its character limit. For a platform known for its brevity this seemed a step backwards. It’s like a brand abandoning its core benefit. Or is It?

Why Email Marketing is Still Relevant

Prathamesh KelkarEmailLeave a Comment

Email marketing is a form of direct marketing that uses email, or electronic mail, to communicate a message to an audience. Email has been a viable form of digital communication for several decades, and while it may seem irrelevant when compared to other more prevalent digital communication platforms, such as social media, it is still just as relevant today as … Read More