Three Benefits of Leveraging Automation in Digital Marketing
UncategorizedAs the world becomes increasingly digital, businesses are constantly looking for ways to streamline their digital marketing efforts and maximize efficiency. One way to achieve this is by leveraging automation in digital marketing....
Content Creation Tips and Tricks
Brand Building, Facebook, Instagram, Instagram Stories, Marketing, Social Media, content marketing, content pillars, social mediaA lot of times I meet with business owners and creators and influencers who just say I have a hard time managing how I create content for my business. And what should I be looking for? What are some tips and tricks. Sometimes it's just...
Ask Me Anything with Lindsay Mauch
Brand Building, marketing, social media, social media trendsWhere are brands seeing the most return on investment right now? What works for one brand may not work for another brand. Your marketing mixture is kind of like your blood work and DNA, it’s all different so what works for one bran...
All About Klaviyo
Email, MarketingIf you were looking to get more sophisticated with your email marketing and actually send email to your audience based on behavior for example on the web then Klaviyo is a great option....
Getting Started with Instagram Reels
Instagram, instagram, instagram reels, social mediaAre you a newbie when it comes to Instagram Reels or have you been grandfathered in with the Instagram updates? We get so many questions when it comes to Instagram Reels for business. A lot of our clients say “I’m too nervous,” “what typ...
How Long Does It Take To Create A Reel?
Brand Building, Instagram, content marketing, instagram, instagram reels, marketing, social media, social media trendsOne common question that people often ask is, "How long does it take to create a reel?" The answer to this question can vary depending on a variety of factors. In this blog, we'll explore some of the key factors that can affect how...
Tools We Use As Digital Marketers
Brand Building, Email, Facebook, Instagram, Marketing, SEO, Social Media, content marketing, facebook, marketing, social mediaWe 💙our tools of the trade – the ones that help us make our digital marketing dreams come true! Wouldn’t it be great if there was a one-size-fits all tool? Fortunately, we get to do this fabulous work as digital marketers and these ...
3 Reasons We Switched From Mailchimp to Klaviyo
Email, content marketing, email, email marketing, klaviyo, marketingAre you considering making a switch from your current email service provider to Klaviyo for your email marketing needs? In this blog, we will cover the top three reasons why we made the switch from Mailchimp to Klaviyo and how it has imp...
Will ChatGPT and other AI Content Creation Tools Replace Content Writers, Social Media Managers, and Marketers?
UncategorizedAre you wondering about the career impact of ChatGPT and AI Tools? A helpful perspective is to consider how to leverage ChatGPT and AI tools to our advantage and use them as a tool that helps us do our jobs better, faster, and more effic...
What’s Hot and What’s Not in Email Marketing in 2023?
Email, Marketing, SEO, Social MediaAs we enter 2023, email marketing is still one of the most important elements of a successful digital marketing strategy. Email marketing is an ever-evolving industry and one that is constantly changing to keep up with the times. While e...
2023 Trend: Social SEO will replace hashtags
Instagram, Marketing, SEO, Social Media, content marketing, hashtags, instagram, marketing, seo, social media, social media trendsHashtags are out. SEO is in! In this blog, you will find tips on how to use SEO on Instagram....
Creating An Introduction Post
Social Media, instagram, introduction post, marketing, social media, social media trendsAn introduction post is a friendly and informative way to organically connect and engage with your followers on your social media channels. This is your opportunity to share your brand’s mission and, if applicable, your personal journe...
Getting Started with Email Marketing
Email, email marketingCurious about getting started with email marketing for your business? In this video, our Founder Lindsay Mauch shares key tups and what you need to consider when getting started with email marketing. View this post on Instagram A post sh...
Tips for Effective Copy and Algorithm Love by Chapin Young
CopywritingHow do you write super-readable, valuable copy, AND maximize stickiness to the algorithm to boost views to your social media posts? Here are some tips…...
The Three E’s of Social Media: Educate, Entertain, and Engage
Social Media, Uncategorized, social media, strategySocial Media strategies vary depending on industry, but one thing that is constant – there are three categories your social media strategy should incorporate. In this blog, we will discuss the Three E’s of Social Media and how you can in...
How to Pick the Right Social Media Platforms for your Business Based On Industry
Social Media, Uncategorized, social mediaWhether you have a start up business or have been operating for quite some time, it is helpful to make sure your brand is visible on the right platforms. There are dozens of social media platforms to choose from and if you are getting st...
Refresh Your Instagram Strategy
Instagram, grow your instagram account, instagram, instagram growthAre you active on Instagram but feel like your strategy needs a boost? This happens from time to time, especially if you’ve been consistent with a specific strategy for some time. The Instagram algorithm is always changing and it’s g...
Our Favorite Asian American Pacific Islander Content Creators and Business Owners
Uncategorized, aapi, business owners, content creatorsOur Favorite Asian American Pacific Islander Content Creators and Business Owners May is Asian American and Pacific Islander Heritage Month! The purpose of this month is to pay tribute to the generations of Asian and Pacific Islanders wh...
Top Social Media Business Tools For Social Media Managers
Uncategorized, business tools, social media toolsWhat does it take to manage and grow your social media account? A lot. There is a common misconception around social media is that the only device you need to post on social media is your smartphone. Although a smartphone is a critical d...
LTM Digital’s Favorite Black-Owned Businesses
Uncategorized, black owned, black owned businessContinuing on with featuring our favorite Black Content Creators, today, we are amplifying some of our favorite Black-Owned Businesses. Authentic Black Culture by Debra Moton Debra Moton is a Senior Manager and Entertainment Manager ...
LTM Digital’s Favorite Black Content Creators
Uncategorized, black history month, content creatorWe dedicate this blog post to amplify our team’s favorite Black Content Creators....
LTM Analysis: Why did the Bernie Meme take off?
Uncategorized, bernie sanders, bernie sanders meme, bernie sanders memes, bernie sanders mittensFor several days, Bernie Sanders’ memes took the internet world by storm. Here are a few theories of why we think this meme took off....
Are you on Clubhouse? Here’s Why You Should Join
Social Media, branding, business branding, clubhouse, social media, social media apps, social media newsOur team here at LTM Digital has been on Clubhouse for a few months now and we are excited to share what we’ve noticed most about the platform along with three reasons why you should join (get invited) today....
6 Must-Haves Every Content Creator Needs In Their Backpack
Brand Building, content creator, creator, instagram, marketing, marketing strategy, social media, social media calendar, social media strategy, social media trendsCheck out our list of must-haves that every Social Media Manager and Content Creator needs in their backpack....
Empowership LIVE Event recap
Events, empowering women, empowership, girl power, pacific palisades, women, women's conference, women's empowermentGirls just want to have fun. Women just want to be empowered! Our team had an amazing and empowering day supporting our client, Empowership, at their first-ever women’s’ empowerment event, Empowership LIVE, in Los Angeles! Over 90+ wo...
How to create more engaging content
Brand BuildingEngagement is the buzzword on everyone’s lips when talking of content on social media. Unfortunately, it is difficult to get engagement on ones’ content Much of inbound marketing relies on quantitative strategies and analysing data....
Why Email Marketing is Still Relevant
Brand BuildingEmail marketing is a form of direct marketing that uses email, or electronic mail, to communicate a message to an audience. Email has been a viable form of digital communication for several decades, and while it may seem irrelevant when ...
5 Tips To Improve Your Instagram Engagement
Social MediaInstagram is one of the most popular social media platforms for photos, videos, and storytelling. The application also offers is Instagram Live or sharing photos and videos using Instagram stories. Looking to boost your Instagram engagem...
How to Create a Winning Content Marketing Strategy
Brand BuildingWhat is content marketing and how does it differ from social media and other forms of marketing? Content marketing is a type of marketing that involves creating and sharing online material whether, through blog posts, social media posts,...
What the 280-character limit means for twitter
Social MediaArguably the biggest announcement a couple of weeks back on social media was twitter doubling its character limit. For a platform known for its brevity this seemed a step backwards. It’s like a brand abandoning its core benefit. Or is ...
How can you incorporate influencer marketing into your marketing strategy?
Social MediaIn 2017, brands spent over $1 billion dollars on influencer marketing on Instagram alone –that number will continue to soar in 2018. Why should businesses care? It’s no longer just another social media marketing fad. In fact, it...
How to conduct A/B testing for Facebook posts
Social MediaComing up with the perfect Facebook post can be challenging. You may require several Attempts. Still, even if you churn out dozens of variations, it’s tough to truly predict how your audience will respond to your content. The only way ...
How to change subscribers into customers
Brand BuildingMost experts agree that an email subscription list is the most powerful tool in your arsenal. But, building a subscription list is just the start. Enticing those subscribers to buy something is the tricky part. In fact, subscribers shoul...
How to use Twitter lists
Social MediaIf you lose twitter a lot then this post is perfect for you. Today I am going to talk of twitter lists and how one can use them. Not only do they make your Twitter life a lot easier and more organised, but they also allow you to reach ne...
4 Apps to help you make Instagram stories like a pro
Social MediaStories are now a strong favorite when it comes to Instagram features. They’re a simple way to share less-polished moments with your followers, only to be deleted from the public sphere 24 hours later. For some of us, though, this just...
How to Use Live Videos to Promote Your Business
Social MediaLive video is extremely popular right now on several social media platforms, and industry analysts say it’s here to stay. People love the immediacy, intimacy, spontaneity, and personal feeling of live video. You can almost guarantee vi...
How to use Pinterest to increase traffic to your blog
Social MediaA lot of businesses use blogs as a means to reach out to their audience. The blog allows businesses to talk about topics in categories that relate or are compatible with their products or the lifestyle that touches their products. This m...
The Importance of Goal-Setting and Creating SMART Goals
Marketing, Social Media, content marketing, goal setting, hashtags, live video, marketing, smart goals, social media, social media bootcampGoal-setting is one of the most important parts of helping a business continue to grow. It is a useful technique that can help anyone achieve what they want to and do it in a timely manner. In fact, goal-setting can be made even easier b...
5 Tips To Improve Your Instagram Engagement
Instagram, Social Media, hashtags, instagram, instagram stories, marketing, social media, social media bootcamp, social media strategyInstagram is one of the most popular social media platforms for photos, videos, and storytelling. The application also offers is Instagram Live or sharing photos and videos using Instagram stories. Looking to boost your Instagram engagem...
How to use Pinterest to increase traffic to your blog
Pinterest, Social Media, content marketing, hashtags, marketing, pin of the day, pinterest, social media, social media bootcamp, social media strategyA lot of businesses use blogs as a means to reach out to their audience. The blog allows businesses to talk about topics in categories that relate or are compatible with their products or the lifestyle that touches their products. This m...
This week on social media (Feb 26 – Mar 4)
Social Media, content marketing, hashtags, marketing, social media, social media bootcampWelcome to another week where we recap some of the big headlines in the world of social media....
How to Use Live Videos to Promote Your Business
Social Media, content marketing, hashtags, live video, marketing, social media, social media bootcamp, video content, videosLive video is extremely popular right now on several social media platforms, and industry analysts say it’s here to stay. People love the immediacy, intimacy, spontaneity, and personal feeling of live video. You can almost guarantee vi...
4 Apps to help you make Instagram stories like a pro
Instagram, Social Media, applications, content marketing, instagram, marketing, photo applications, photo content, social media, social media bootcamp, social media trendsStories are now a strong favorite when it comes to Instagram features. They’re a simple way to share less-polished moments with your followers, only to be deleted from the public sphere 24 hours later. For some of us, though, this just...
This week on social media ( Feb 19 – 25 )
Social Media, content marketing, marketing, photo content, social media, social media bootcamp, social media trends, video contentWelcome to another edition of this week on social media where we round up some of the top stories in the world of social media....
How to use Twitter lists
Twitter, content marketing, hashtags, lists, marketing, social media, social media bootcamp, social media trends, twitter listsIf you lose twitter a lot then this post is perfect for you. Today I am going to talk of twitter lists and how one can use them. Not only do they make your Twitter life a lot easier and more organised, but they also allow you to reach ne...
How to change subscribers into customers
Social Media, content marketing, hashtags, marketing, social media, social media bootcamp, social media trendsMost experts agree that an email subscription list is the most powerful tool in your arsenal. But, building a subscription list is just the start. Enticing those subscribers to buy something is the tricky part. In fact, subscribers shoul...
This week on Social Media (Feb 12 – 18)
Social Media, content marketing, hashtags, marketing, social media, social media bootcamp, social media trendsWelcome to This Week on Social Media. Here’s a recap of all the notable things that happened in Social Media in the last week....
How to conduct A/B testing for Facebook posts
Facebook, Social Media, content marketing, facebook, hashtags, marketing, social media, social media bootcamp, social media trends, testingComing up with the perfect Facebook post can be challenging. You may require several Attempts. Still, even if you churn out dozens of variations, it’s tough to truly predict how your audience will respond to your content. The only way...
This week on Social Media (Feb 5 – 11)
Social Media, content marketing, hashtags, marketing, social media, social media bootcamp, social media trendsWelcome to this weeks round up of all the big news in the world of Social Media. Here is a recap some of the big stories....
How can you incorporate influencer marketing into your marketing strategy?
Social Media, content marketing, hashtags, influencer marketing, influencers, marketing, social media, social media bootcamp, social media trendsIn 2017, brands spent over $1 billion dollars on influencer marketing on Instagram alone –that number will continue to soar in 2018. Why should businesses care? It’s no longer just another social media marketing fad. In fact, it...
How to create more engaging content
Social Media, content marketing, engagement, hashtags, increase engagement, marketing, social media, social media bootcamp, social media trendsEngagement is the buzzword on everyone’s lips when talking of content on social media. Unfortunately, it is difficult to get engagement on ones’ content Much of inbound marketing relies on quantitative strategies and analysing data....
This week on Social Media (Jan 29 – Feb 4)
Social Media, content marketing, hashtags, marketing, social media, social media bootcamp, social media trendsWe are back in January 2018 and continuing our series of this week on social media which recaps some of the top stories in the world of social media from across various platforms....
This Week on Social Media (Dec 10 – 17)
Facebook, Instagram, LinkedIn, Snapchat, Twitter, content marketing, facebook, hashtags, instagram, LinkedIn, marketing, snapchat, social media, social media bootcamp, social media trends, TwitterWelcome to another edition of This Week on Social Media, where we recount the key news stories from last week in the world of Social Media....
This week on Social Media (Nov 27 – Dec 2)
Snapchat, Social Media, Twitter, content marketing, hashtags, marketing, snapchat, social media, social media bootcamp, social media trends, Twitter, YouTubeWelcome to This Week on Social Media. Here’s a recap of all the notable things that happened in Social Media in the last week....
What the 280-character limit means for twitter
Twitter, character limit, content marketing, hashtags, marketing, social media, social media bootcamp, social media trends, TwitterArguably the biggest announcement a couple of weeks back on social media was twitter doubling its character limit. For a platform known for its brevity this seemed a step backwards. It’s like a brand abandoning its core benefit. Or is It?...
This Week on Social Media (Nov 13-20)
Social Media, content marketing, hashtags, marketing, social media, social media bootcamp, social media trendsWelcome to Social Media this week. Here’s a recap of all the big things on Social Media in the last one week....
This week on social media (Nov 6-12)
Social Media, content marketing, hashtags, marketing, social media, social media bootcamp, social media trendsWelcome to another edition of “This week on Social Media”. We have quite a few stories to recap. This was quite the week on social media. So read on :...
How to Create a Winning Content Marketing Strategy
Social Media, content marketing, hashtags, marketing, marketing strategy, social media, social media bootcamp, social media trendsWhat is content marketing and how does it differ from social media and other forms of marketing?...
This Week on Social Media (30 Oct – 5 Nov)
Social Media, facebook marketplace, social media news, social media trends, this week on social mediaWelcome to “This week on Social Media”. A one stop post to keep you updated on the latest news in the dynamic landscape of social media....
Why Email Marketing is Still Relevant
Email, content marketing, email marketing, hashtags, marketing, segmentation, social media, social media bootcamp, social media trendsEmail marketing is a form of direct marketing that uses email, or electronic mail, to communicate a message to an audience. Email has been a viable form of digital communication for several decades, and while it may seem irrelevant when ...
This week on Social Media (Oct 23-29)
Social Media, content marketing, hashtags, marketing, social media, social media bootcamp, social media trendsWe have started a new section called this week on social media. We will cover top 5 news from the world of social media to keep you updated with the latest in this ever changing landscape of social media. Facebook added a bunch of hidden...
5 Things to Know Before You Invest in Google Adwords
Uncategorized, adwords, content marketing, google, Google Adwords, hashtags, marketing, social media, social media bootcamp, social media trendsGoogle Adwords offers a good platform for advertising online, and it also allows you to pay so that you can show up on the first page of Google search terms that potential customers may have been searching for online. The average cost pe...
6 Tips For Growing Your Instagram Account
Instagram, emojis, grow your instagram account, growth hacking, hashtags, instagram, photo content, video content6 Tips for Growing your Instagram Account Instagram is one of the most popular mobile photo-sharing applications that allows you to share videos and photos publicly or privately using their service. It also gives you the ability to share...
4 Reasons to Install The Facebook Pixel on your Website
Facebook, ads, advertising, facebook pixel, how to install facebook pixel, optimizeThe Facebook Pixel is a code for your website that can help enable an individual to measure, optimize, and build audiences for their individual ad campaigns on Facebook. The Facebook Pixel, simply put, is used for ad optimization for you...
How to Find Influencers for your Next Marketing Campaign
Influencers, blogger, hashtags, influencer marketing, instagramInfluencer marketing focuses on key leaders within their own online communities that help spread awareness for your brand to a larger audience. Instead of marketing yourself, you are essentially paying others to get the word of your busi...
6 Reasons To Use Live Video to Grow Your Business
Facebook, facebook live, videoThere are so many ways to engage potential customers online that it’s pretty difficult to understand what marketing methods are the most effective. One sure-fire way to engage both existing and potential customers, spread brand awarene...
3 Reasons Why You Should Incorporate Email Into Your Marketing Strategy
Email, customer retention, email, marketing, social media strategyWith all the new online marketing strategies from content management to social media, the best marketing tool is often overlooked. Email marketing is still the gold standard for online marketing because it has a high rate of ROI. Your em...
Everything You Need To Know About The New LinkedIn
LinkedIn, LinkedIn, New InterfaceEarlier this month, LinkedIn began rolling out a new platform. Their new platform will offer several upgrades, a new design and interface, and some exciting new features. Here is everything you need to know about the new LinkedIn and...
Download Our 2017 Social Media Calendar
Social Media, social media calendarCreating an effective social media calendar for your business or personal brand is so important for creating meaningful engagement. We are very excited to announce that our 2017 Social Media Calendar is now available for download for...
Social Media Trends for 2017
Social Media, live video, paid ads, social media trendsWith the new year comes a new opportunity to capitalize on social media to grow your business. However, it is important to keep up with what is working, and not spend too much time on things that aren’t. So I’ve put together a quick ...
Instagram Stories and What You Must Know
Instagram, influencers, instagram, instagram stories, millennialsIf you haven’t entered into the world of Instagram stories yet, then it’s about time. This addition to the Instagram platform has blown up over the last several months and will continue to reign supreme in the coming year. Here’s a...
3 Reasons Why Influencer Marketing Is important for your business
Influencers, Social Media, influencer marketing, seo, social mediaHave you heard the term Influencer Marketing floating around social media and other blogs? Thinking about dabbling in it for your own business but not sure if it is really that important? We wanted to dive into the topic a little furth...
Giving Back on Giving Tuesday
Social Media, #givingtuesday, Charity, Food bank of Southern California, Giving tuesday, Giving Tuesday marketing, Mentoring, Non-Profit, Students run la, Ways to giveback, Youth mentoring connectionYou’ve all heard about Black Friday and Cyber Monday, but did you know about Giving Tuesday? Giving Tuesday falls on the first Tuesday after Thanksgiving and is a global day dedicated to giving back. Here at LTM Digital we are committe...
Ways to Generate Leads on Social Media
Facebook, facebook, lead generation, sales, social mediaIf you have been following us for a while now, you know that we consider Social Media not only a must, but also one of our best friends (when used correctly). We’ve talked about some of our favorite platforms and given you some ideas...
5 Ways to Increase Your Facebook Engagement
Facebook, content marketing, engagement, facebook, facebook live, facebook video, increase engagementLooking for ways to increase your Facebook Engagement on your Business Page? We came up with 5 ways that can help you boost your reach starting today. 1) Create Good Content – I know this goes without saying that we should always be pu...
Is Periscope Dead?
Facebook, Social Media, facebook, periscope, social mediaSocial Media is amazing isn’t it? One day a platform can be THE place to be and the next, the decline can be so sharp that we call it dead. That’s a pretty strong word, too. Periscope is a live broadcasting platform owned by Twitter. I...
How To Measure Snapchat ROI
Snapchat, instagram stories, retention rate, return on investment, roi, snap, snapchatWith Instagram’s recent launch of Instagram Stories, many have been wondering if it’s worth it to have another platform to update on social media. After all, Instagram Stories are almost a carbon copy of Snapchat Stories and you don’t...
Instagram Stories… Did They Copy Snapchat?
Instagram, Snapchat, copy, instagram stories, ripped-off, snapchat, storiesThe latest social media platform to make a huge impact on the digital landscape is Snapchat. We posted an article recently talking about whether or not to use Snapchat for your business. People are using the storytelling functionality of...
A Beginner’s Guide to Facebook Live
Facebook, broadcast, broadcasting, facebook live, Live, streaming, videoSo you want to do a Facebook Live broadcast or your marketing EVP just emailed you and asked “when are we doing one of these Facebook live events?” Before you immediately jump in and get on Facebook and go live, make sure some planni...
Don’t Talk About the Global Sports Event or Risk Getting In Trouble
Social Media, Olympics, regulations, rulesIt’s that time again and the world is poised to watch athletes from around the globe compete for ultimate bragging rights within their summer sports. Seems like a great bandwagon for companies to jump on in order to easily spread their...
Come Join us at General Assembly for Made In Los Angeles
Uncategorized, events, general assembly, made in LA, Made in Los AngelesMade in Los Angeles is coming to General Assembly the week of June 20th-24th. Clear your calendar and get ready for a week of interactive panels, chats, workshops, and happy hours with LA’s expert makers! Join General Assembly for panel ...
Microsoft Acquires LinkedIn: What Does it All Mean?
Social Media, CRM, LinkedIn, Microsoft, professional servicesMicrosoft, one of the world’s leading technology companies, bought LinkedIn -THE social media site for professionals and workplace recruiting. So what does that mean to us, the people of the world that frequently use services provided ...
Instagram Launches Multiple Account Switching
Instagram, instagram, Multiple AccountsIf you’re a social media marketer, you might be jumping for joy on this week’s news from Instagram. A couple weeks ago it was rumored that Instagram was working on a multiple account view for the popular photo app and yesterday it was co...
Emojis: Yay or Nay?
Social Media, emojisA look at emojis, which platforms they work best on, and when and when not to use them. Include examples of great use of emojis (like Stephen Curry’s tweet after the Golden State Warriors won the 2015 NBA Finals) and some not so good ones....
The Live Broadcasting Landscape
Emerging Platforms, content marketing, hashtags, Live, live video, marketing, social media, social media bootcamp, social media trendsPeriscope, Meerkat, and now even Facebook are getting into the live streaming game. Celebrities of all types are embracing live streaming and figuring out creative ways to make the service useful to the audience at large. We are bound...
To Snapchat or not to Snapchat
Emerging Platforms, Snapchat, Social Media, content marketing, hashtags, marketing, snapchat, snaps, social media, social media bootcamp, social media trendsAn overview of how brands are using Snapchat and whether or not it’s right for your brand. Snapchat… Yes or No? Snapchat is being adopted by brands, but is it right for your business?...
Crowdfunding: Is it right for your business?
Social Media, content marketing, crowdfunding, hashtags, marketing, social media, social media bootcamp, social media trendsCrowdfunding with platforms like Kickstarter (tech) or Indiegogo (arts) are all the rage with entrepreneurs trying to get funding for their business ideas. It’s a great concept where a business person solicits the masses for money to p...
Instagram Advertising: What you need to know
Instagram, advertising, content marketing, hashtags, instagram, instagram ads, marketing, social media, social media bootcamp, social media trendsInstagram is quickly becoming a major destination point for marketers. The platform is all abuzz with influencers and brands trying to get their message out to folks. Up until now, working with Instagram from a business perspective was t...
5 “Must Know” Features for Facebook Groups
Facebook, Social Media, content marketing, facebook, groups, hashtags, marketing, social media, social media bootcamp, social media trendsTo Make You A Social Butterfly (Or A Fly On The Wall) Entering a Facebook group can sometimes feel like you’ve been invited to a huge party and only know one person, even worse, your friend left to get a drink an hour ago and you haven...
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