Most e-commerce brands treat email marketing and paid advertising aka Performance Marketing as two separate channels that live in two separate parts of the business. Email Marketing is over here. Performance Marketing (Paid Social and Paid Search) are over there. They utilize different tools, have different teams, different metrics, and different strategies. Now, time for some truth. That separation between … Read More
Pausing Ads vs. Letting Them Run: How to Know the Difference
If you’ve ever launched an ad campaign on Meta and stared at the results several hours or a day late, wondering whether to kill it, you’re not alone. It’s one of the most common mistakes I see small business owners make: pulling the plug on an ad before it ever had a fair shot to shine.
5 Signs It’s Time to Start Running Meta Ads: When organic isn’t enough
Organic is powerful… until it’s not enough We love organic social media. It builds connection, creates trust, and gives your brand a personality people actually want to follow. But if you’ve been posting consistently, showing up on Stories, creating Reels, and still not seeing the leads, clicks, or sales you want, it may be time to stop relying on organic … Read More
Why Boosted Posts Rarely Work (And What to Do Instead)
If you want to light your money on fire, go ahead and boost your posts. Harsh? Maybe. Honest? Absolutely. One of the most common things we see when working with brands is what we jokingly call “ads PTSD.” Clients come to us frustrated, convinced that Meta ads don’t work, and burned from spending money with little to no return. When … Read More
The Pros and Cons of Paid Advertising in Digital Marketing
Paid advertising has become an integral part of many businesses’ marketing strategies. It offers a targeted approach to reach potential customers and boost brand awareness. However, like any marketing tactic, paid advertising also comes with its own set of pros and cons. In this blog post, we will explore the advantages and disadvantages of paid advertising in digital marketing.