Most e-commerce brands are running their email marketing programs based on what has already happened. They look at past purchases, past open rates, past revenue. While this is all useful data and worth paying attention to, Klaviyo offers something beyond the rearview mirror: predictive analytics that use AI-driven machine learning to forecast what is likely to happen next. Understanding and … Read More
The Biggest AI Mistakes to Make in Your Marketing
AI can save time, spark ideas, and help your marketing team move faster. It can write captions, organize campaigns, draft emails, brainstorm hooks, and streamline the tasks that used to eat up hours. But here’s the catch: faster doesn’t always mean better. We’re seeing more brands jump into AI tools without a real strategy, and it shows. The content feels … Read More
SEO Is Not Dead (It’s Just Having a Personality Shift Thanks to AI)
Every few years, someone declares SEO dead. It usually shows up as a dramatic LinkedIn post. Lots of confidence. A sprinkle of panic. And almost always the same conclusion that AI is taking over everything and search as we know it is over. Let’s slow that down. SEO is not dead. It’s just grown up. And if you’re still treating … Read More