A lot of times I meet with business owners and creators and influencers who just say I have a hard time managing how I create content for my business. And what should I be looking for? What are some tips and tricks. Sometimes it’s just so hard to think about having all these different assets and how do I take them and use them in a way that makes sense for my business. For social media and not only social media but for my marketing channel.
Where are brands seeing the most return on investment right now?
What works for one brand may not work for another brand. Your marketing mixture is kind of like your blood work and DNA, it’s all different so what works for one brand may not necessarily work exactly in the same way for another brand. But, there are two areas where I’ve seen the biggest return on investment in the last 6 months to a year for brands and specially for small businesses.
Engagement is the buzzword on everyone’s lips when talking of content on social media. Unfortunately, it is difficult to get engagement on ones’ content Much of inbound marketing relies on quantitative strategies and analysing data. While engagement, needs a whole other recipe for success. This is because, while there are many techniques, there is no one standard recipe for success. That … Read More
Email marketing is a form of direct marketing that uses email, or electronic mail, to communicate a message to an audience. Email has been a viable form of digital communication for several decades, and while it may seem irrelevant when compared to other more prevalent digital communication platforms, such as social media, it is still just as relevant today as … Read More
What is content marketing and how does it differ from social media and other forms of marketing? Content marketing is a type of marketing that involves creating and sharing online material whether, through blog posts, social media posts, or videos and is used to attract and stimulate interest in various products and services. Some examples of content marketing include: Blog … Read More
Most experts agree that an email subscription list is the most powerful tool in your arsenal. But, building a subscription list is just the start. Enticing those subscribers to buy something is the tricky part. In fact, subscribers should have a separate sales funnel where you should actively track them and push subscribers to the next level of the sales … Read More