If you own a business, you’re going to want to invest some time in building an email marketing list. Unlike social media platforms where your relationship with your followers exists solely on that platform, email is an owned marketing channel. This means you have a direct relationship with your subscriber, and that is highly valuable. Now comes the decision of … Read More
Creating Website Videos that Drive Conversions
Website videos are fun additions that can help with engagement, storytelling, and brand building. They are opportunities for you to showcase your personality and connect with your audience on a deeper level. Having great copy helps with SEO and while videos have great SEO benefits, our favorite reasons for incorporating them on your website is that they help with conversion! … Read More
Why You Should Incorporate YouTube Shorts Into Your 2024 Marketing Strategy
Short form content is on the rise! YouTube Shorts emerges as a key player, riding the wave of the success of platforms like TikTok. In this blog, we delve into why YouTube Shorts deserves a central place in your content strategy for 2024. Riding the Short-Form Content Wave YouTube Shorts is at the forefront of the short-form content movement. Audiences … Read More
How Long Does It Take To Create A Reel?
One common question that people often ask is, “How long does it take to create a reel?” The answer to this question can vary depending on a variety of factors. In this blog, we’ll explore some of the key factors that can affect how long it takes to create a reel.
Tools We Use As Digital Marketers
We đź’™our tools of the trade – the ones that help us make our digital marketing dreams come true! Wouldn’t it be great if there was a one-size-fits all tool? Fortunately, we get to do this fabulous work as digital marketers and these tools help us get the job done. Tools we use: klaviyo, slack, google analytics, asana, Microsoft authenticator, … Read More
Content Creation Tips and Tricks
A lot of times I meet with business owners and creators and influencers who just say I have a hard time managing how I create content for my business. And what should I be looking for? What are some tips and tricks. Sometimes it’s just so hard to think about having all these different assets and how do I take them and use them in a way that makes sense for my business. For social media and not only social media but for my marketing channel.
Ask Me Anything with Lindsay Mauch
Where are brands seeing the most return on investment right now?
What works for one brand may not work for another brand. Your marketing mixture is kind of like your blood work and DNA, it’s all different so what works for one brand may not necessarily work exactly in the same way for another brand. But, there are two areas where I’ve seen the biggest return on investment in the last 6 months to a year for brands and specially for small businesses.
6 Must-Haves Every Content Creator Needs In Their Backpack
Check out our list of must-haves that every Social Media Manager and Content Creator needs in their backpack.
How to create more engaging content
Engagement is the buzzword on everyone’s lips when talking of content on social media. Unfortunately, it is difficult to get engagement on ones’ content Much of inbound marketing relies on quantitative strategies and analysing data. While engagement, needs a whole other recipe for success. This is because, while there are many techniques, there is no one standard recipe for success. That … Read More
Why Email Marketing is Still Relevant
Email marketing is a form of direct marketing that uses email, or electronic mail, to communicate a message to an audience. Email has been a viable form of digital communication for several decades, and while it may seem irrelevant when compared to other more prevalent digital communication platforms, such as social media, it is still just as relevant today as … Read More
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