You can write the best email in the world, but if it lands in the spam folder, it might as well not exist. Email deliverability is the foundation every other part of your email marketing program is built on, and it is one of the most misunderstood aspects of email marketing for e-commerce brands. The good news is that poor … Read More
Understanding Your Klaviyo Dashboard: The Metrics That Actually Matter
If you are using Klaviyo for your email marketing program, you will know that Klaviyo gives you a lot of data. It is normal to log into your account and feel slightly overwhelmed by the number of charts, metrics, and reporting tabs available. Know that you are not alone. The Klaviyo Email Marketing dashboard is comprehensive. This deep level of … Read More
RFM Segmentation in Klaviyo: A Practical Walkthrough for Email Marketing
If you have spent any time optimizing your email marketing, you have probably heard the term RFM. It stands for Recency, Frequency, and Monetary and it gets thrown around in e-commerce circles frequently. RFM is one of the most practical and proven frameworks for understanding your customer base and deciding who to email, what to say to them, and how … Read More
Post-Purchase Email Sequences: How To Turn Buyers into Repeat Customers
Congratulations, you’ve converted a visitor from your e-commerce store to a customer! Well done. However, this is not the finish line. It is the starting point. What happens after a customer places their first order with you determines whether they buy again, whether they tell their friends, and whether they become the kind of loyal customer who makes your business … Read More
How to Plan a Monthly Email Marketing Calendar in Klaviyo
One of the most common reasons email programs underperform is not a lack of ideas. It is a lack of a plan and a consistent marketing calendar. When you sit down to send an email campaign without knowing what comes next, you end up being in a reactive state rather than being the one who is behind the wheel. If … Read More
How to Grow Your Email List with Klaviyo Popups and Forms
Your email list is one of the most valuable assets your business owns. Unlike your social media following, which lives on a platform you do not control, your email list belongs to you. The people on it have raised their hand and said they want to hear from you, and that makes them some of the most qualified prospects in … Read More
How to A/B Test Emails in Klaviyo (And What to Test First)
Most e-commerce brands and marketers have an opinion about what makes a good email. They “think” they know which subject lines will produce the best open rates, which offers will convert, and which layouts will perform best. Some of those opinions are right. Some are wrong. And the only way to know the difference is to test and see what … Read More
Klaviyo Predictive Analytics: How to Use AI-Driven Insights for Your Store
Most e-commerce brands are running their email marketing programs based on what has already happened. They look at past purchases, past open rates, past revenue. While this is all useful data and worth paying attention to, Klaviyo offers something beyond the rearview mirror: predictive analytics that use AI-driven machine learning to forecast what is likely to happen next. Understanding and … Read More
Using Klaviyo Data to Improve Your Meta and Google Ads
Most e-commerce brands treat email marketing and paid advertising aka Performance Marketing as two separate channels that live in two separate parts of the business. Email Marketing is over here. Performance Marketing (Paid Social and Paid Search) are over there. They utilize different tools, have different teams, different metrics, and different strategies. Now, time for some truth. That separation between … Read More
Klaviyo SMS Marketing: How to Add Texts Without Annoying Your Customers
SMS is one of the most powerful channels available to e-commerce brands, and it is also one of the easiest to get wrong. So many brands tend to think of SMS from the lens of their own personal experience. If you’re someone who doesn’t like SMS, then maybe you are hesitant to implement an SMS program because you find it … Read More