One of the most common things I hear from small business owners is some version of this: “I know I should be posting more, but I just don’t have the time.” And I get it. When you’re a busy business owner who is busy running a business, marketing – especially social media marketing – often feels like the thing you … Read More
The Rise of “Low-Lift Content”: What to Post When You’re Burnt Out
In a digital world that constantly pushes “post more,” “be everywhere,” and “stay consistent at all costs,” it’s no surprise that creators and business owners are tired. Really tired. And when burnout hits, content creation is usually the first thing to feel impossible. That’s where low-lift content comes in. What is Low-Lift Content? Low-lift content is content that requires less … Read More
How to Schedule Posts on Social Media
Whether you’re a business owner, a content creator, or a social media enthusiast, the ability to schedule posts on social media platforms can be a game-changer. By leveraging scheduling tools and techniques effectively, you can save time, maintain consistency, and optimize your social media presence. In this blog post, we provide you with valuable insights to help you master this … Read More
Tools We Use As Digital Marketers
We 💙our tools of the trade – the ones that help us make our digital marketing dreams come true! Wouldn’t it be great if there was a one-size-fits all tool? Fortunately, we get to do this fabulous work as digital marketers and these tools help us get the job done. Tools we use: klaviyo, slack, google analytics, asana, Microsoft authenticator, … Read More
Content Creation Tips and Tricks
A lot of times I meet with business owners and creators and influencers who just say I have a hard time managing how I create content for my business. And what should I be looking for? What are some tips and tricks. Sometimes it’s just so hard to think about having all these different assets and how do I take them and use them in a way that makes sense for my business. For social media and not only social media but for my marketing channel.
How to conduct A/B testing for Facebook posts
Coming up with the perfect Facebook post can be challenging. You may require several Attempts. Still, even if you churn out dozens of variations, it’s tough to truly predict how your audience will respond to your content. The only way to really know what your readers like is to, test all the options.
This Week on Social Media (Dec 10 – 17)
Welcome to another edition of This Week on Social Media, where we recount the key news stories from last week in the world of Social Media.
4 Reasons to Install The Facebook Pixel on your Website
The Facebook Pixel is a code for your website that can help enable an individual to measure, optimize, and build audiences for their individual ad campaigns on Facebook. The Facebook Pixel, simply put, is used for ad optimization for your website and business. If you would like to create a Facebook Pixel on your website, you can do so in … Read More
6 Reasons To Use Live Video to Grow Your Business
There are so many ways to engage potential customers online that it’s pretty difficult to understand what marketing methods are the most effective. One sure-fire way to engage both existing and potential customers, spread brand awareness, and increase your sales is through video content. Video content is a great medium because it’s a fun and easy way people can engage … Read More
Ways to Generate Leads on Social Media
If you have been following us for a while now, you know that we consider Social Media not only a must, but also one of our best friends (when used correctly). We’ve talked about some of our favorite platforms and given you some ideas about how to increase engagement and measure ROI. Let’s now focus on true lead generations; … Read More
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