One of the most common things I hear from small business owners is some version of this: “I know I should be posting more, but I just don’t have the time.” And I get it. When you’re a busy business owner who is busy running a business, marketing – especially social media marketing – often feels like the thing you … Read More
What Your Customers Need to See Before They Buy From You
(Hint: it’s not just a pretty product photo) Trust is what turns views into sales Queue the Know, Like, and Trust Principle! If your audience is watching but not buying, it may not be because they’re not interested. It may be as simple as they haven’t seen enough yet. The goal of your content isn’t just to show up in … Read More
The Rise of “Low-Lift Content”: What to Post When You’re Burnt Out
In a digital world that constantly pushes “post more,” “be everywhere,” and “stay consistent at all costs,” it’s no surprise that creators and business owners are tired. Really tired. And when burnout hits, content creation is usually the first thing to feel impossible. That’s where low-lift content comes in. What is Low-Lift Content? Low-lift content is content that requires less … Read More
Why Boosted Posts Rarely Work (And What to Do Instead)
If you want to light your money on fire, go ahead and boost your posts. Harsh? Maybe. Honest? Absolutely. One of the most common things we see when working with brands is what we jokingly call “ads PTSD.” Clients come to us frustrated, convinced that Meta ads don’t work, and burned from spending money with little to no return. When … Read More
Taboo Trend: Leveraging Parasocial Relationships to Grow Your Following (Without Being Weird)
Let’s talk about the relationship your audience thinks they have with you. No, not in a “we’re best friends and I know your dog’s name” way (although… sometimes that happens). We’re talking about parasocial relationships, which are one-sided connections where people feel like they know you because they consistently see you, hear you, and learn from you online. And before … Read More
Maximize Your Content: Turn A 90-Second Video into 9 pieces of content
You don’t always need to start from scratch. A single 90-second video can be repurposed multiple times, turning it into a versatile asset for your content strategy.
How to Schedule Posts on Social Media
Whether you’re a business owner, a content creator, or a social media enthusiast, the ability to schedule posts on social media platforms can be a game-changer. By leveraging scheduling tools and techniques effectively, you can save time, maintain consistency, and optimize your social media presence. In this blog post, we provide you with valuable insights to help you master this … Read More
Mental Health in Digital Marketing
Mental health in digital marketing is a hot topic as many are searching for ways to create better boundaries and a healthy relationships around social media. During the month of May, our team shared their favorite tips for managing mental health while working in digital marketing. See below for tips! Lindsay Mauch’s Tip View this post on Instagram A post … Read More
How Long Does It Take To Create A Reel?
One common question that people often ask is, “How long does it take to create a reel?” The answer to this question can vary depending on a variety of factors. In this blog, we’ll explore some of the key factors that can affect how long it takes to create a reel.
Tools We Use As Digital Marketers
We 💙our tools of the trade – the ones that help us make our digital marketing dreams come true! Wouldn’t it be great if there was a one-size-fits all tool? Fortunately, we get to do this fabulous work as digital marketers and these tools help us get the job done. Tools we use: klaviyo, slack, google analytics, asana, Microsoft authenticator, … Read More