Creating Website Videos that Drive Conversions

Camari Carter HawkinsBrand Building, Marketing, SEO, WebsiteLeave a Comment

Website videos are fun additions that can help with engagement, storytelling, and brand building. They are opportunities for you to showcase your personality and connect with your audience on a deeper level. Having great copy helps with SEO and while videos have great SEO benefits, our favorite reasons for incorporating them on your website is that they help with conversion! … Read More

3 Tips for Preparing Email Campaigns for Black Friday

Camari Carter HawkinsEmail, MarketingLeave a Comment

Hey there, savvy small business owners! Black Friday is next week. Are you ready? If not, now is the best time to prepare your email campaigns! Keep reading for tips on crafting emails that not only captivate but convert! Craft Killer Subject LinesYour email subject line is the red carpet to your Black Friday extravaganza! Short, snappy, and full of … Read More

Mental Health in Digital Marketing

Camari Carter HawkinsInstagram, MarketingLeave a Comment

Mental health in digital marketing is a hot topic as many are searching for ways to create better boundaries and a healthy relationships around social media. During the month of May, our team shared their favorite tips for managing mental health while working in digital marketing. See below for tips! Lindsay Mauch’s Tip View this post on Instagram A post … Read More

The Pros and Cons of Paid Advertising in Digital Marketing

Camari Carter HawkinsAds, Marketing, SEOLeave a Comment

Paid advertising has become an integral part of many businesses’ marketing strategies. It offers a targeted approach to reach potential customers and boost brand awareness. However, like any marketing tactic, paid advertising also comes with its own set of pros and cons. In this blog post, we will explore the advantages and disadvantages of paid advertising in digital marketing.

Tools We Use As Digital Marketers

Camari Carter HawkinsBrand Building, Email, Facebook, Instagram, Marketing, SEO, Social MediaLeave a Comment

We đź’™our tools of the trade – the ones that help us make our digital marketing dreams come true! Wouldn’t it be great if there was a one-size-fits all tool? Fortunately, we get to do this fabulous work as digital marketers and these tools help us get the job done. Tools we use: klaviyo, slack, google analytics, asana, Microsoft authenticator, … Read More

What’s Hot and What’s Not in Email Marketing in 2023?

Camari Carter HawkinsEmail, Marketing, SEO, Social MediaLeave a Comment

As we enter 2023, email marketing is still one of the most important elements of a successful digital marketing strategy. Email marketing is an ever-evolving industry and one that is constantly changing to keep up with the times. While email marketing has come a long way, there are certain tactics that are simply no longer effective. In 2023, there’s no … Read More

Content Creation Tips and Tricks

Lindsay MauchBrand Building, Facebook, Instagram, Instagram Stories, Marketing, Social MediaLeave a Comment

A lot of times I meet with business owners and creators and influencers who just say I have a hard time managing how I create content for my business. And what should I be looking for? What are some tips and tricks. Sometimes it’s just so hard to think about having all these different assets and how do I take them and use them in a way that makes sense for my business. For social media and not only social media but for my marketing channel.

All About Klaviyo

Lindsay MauchEmail, MarketingLeave a Comment

If you were looking to get more sophisticated with your email marketing and actually send email to your audience based on behavior for example on the web then Klaviyo is a great option.

The Importance of Goal-Setting and Creating SMART Goals

Julia LynchMarketing, Social Media

Goal-setting is one of the most important parts of helping a business continue to grow. It is a useful technique that can help anyone achieve what they want to and do it in a timely manner. In fact, goal-setting can be made even easier by setting SMART goals: Specific Measurable Attainable Relevant Time-bound The first letter in SMART goals stands … Read More