If you’ve been thinking about moving to Klaviyo for your email marketing or you’re setting up your Shopify store’s email marketing for the first time, you’re in the right place. The good news is that connecting Klaviyo to your Shopify store is one of the more straightforward integrations you’ll do as a store owner. The even better news is that … Read More
An Overview of Email Marketing Platforms: Which One Is Best for Your Business?
If you own a business, you’re going to want to invest some time in building an email marketing list. Unlike social media platforms where your relationship with your followers exists solely on that platform, email is an owned marketing channel. This means you have a direct relationship with your subscriber, and that is highly valuable. Now comes the decision of … Read More
What Does Consistency Look Like In Business?
One of the most common things I hear from small business owners is some version of this: “I know I should be posting more, but I just don’t have the time.” And I get it. When you’re a busy business owner who is busy running a business, marketing – especially social media marketing – often feels like the thing you … Read More
The Biggest AI Mistakes to Make in Your Marketing
AI can save time, spark ideas, and help your marketing team move faster. It can write captions, organize campaigns, draft emails, brainstorm hooks, and streamline the tasks that used to eat up hours. But here’s the catch: faster doesn’t always mean better. We’re seeing more brands jump into AI tools without a real strategy, and it shows. The content feels … Read More
The 30/70 Rule: Why Your Email Program’s Flow-to-Campaign Mix Is Costing You Revenue
Most ecommerce marketers measure email success by the following benchmark metrics: open rates, click-through rates, and total revenue attributed to email (and sms) programs. Those metrics matter, but they obscure a structural question that determines whether or not your email marketing program is built for sustainable growth or stuck on a treadmill: how is your attributed revenue distributed between automated … Read More
What Your Customers Need to See Before They Buy From You
(Hint: it’s not just a pretty product photo) Trust is what turns views into sales Queue the Know, Like, and Trust Principle! If your audience is watching but not buying, it may not be because they’re not interested. It may be as simple as they haven’t seen enough yet. The goal of your content isn’t just to show up in … Read More
Creating Website Videos that Drive Conversions
Website videos are fun additions that can help with engagement, storytelling, and brand building. They are opportunities for you to showcase your personality and connect with your audience on a deeper level. Having great copy helps with SEO and while videos have great SEO benefits, our favorite reasons for incorporating them on your website is that they help with conversion! … Read More
3 Tips for Preparing Email Campaigns for Black Friday
Hey there, savvy small business owners! Black Friday is next week. Are you ready? If not, now is the best time to prepare your email campaigns! Keep reading for tips on crafting emails that not only captivate but convert! Craft Killer Subject LinesYour email subject line is the red carpet to your Black Friday extravaganza! Short, snappy, and full of … Read More
3 Savvy Steps to Prepare for Black Friday & Cyber Monday
Are you ready to kick off the holiday shopping season with a bang? Black Friday is just around the corner, and for small businesses, it’s an incredible opportunity to boost sales and connect with new customers. With a little preparation and a dash of creativity, you can make this Black Friday a success for your business. 1. Plan Your Promotions … Read More
How to Schedule Posts on Social Media
Whether you’re a business owner, a content creator, or a social media enthusiast, the ability to schedule posts on social media platforms can be a game-changer. By leveraging scheduling tools and techniques effectively, you can save time, maintain consistency, and optimize your social media presence. In this blog post, we provide you with valuable insights to help you master this … Read More
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