The Pros and Cons of Paid Advertising in Digital Marketing

Camari Carter HawkinsAds, Marketing, SEOLeave a Comment

Paid advertising has become an integral part of many businesses’ marketing strategies. It offers a targeted approach to reach potential customers and boost brand awareness. However, like any marketing tactic, paid advertising also comes with its own set of pros and cons. In this blog post, we will explore the advantages and disadvantages of paid advertising in digital marketing.

Tools We Use As Digital Marketers

Camari Carter HawkinsBrand Building, Email, Facebook, Instagram, Marketing, SEO, Social MediaLeave a Comment

We đź’™our tools of the trade – the ones that help us make our digital marketing dreams come true! Wouldn’t it be great if there was a one-size-fits all tool? Fortunately, we get to do this fabulous work as digital marketers and these tools help us get the job done. Tools we use: klaviyo, slack, google analytics, asana, Microsoft authenticator, … Read More

What’s Hot and What’s Not in Email Marketing in 2023?

Camari Carter HawkinsEmail, Marketing, SEO, Social MediaLeave a Comment

As we enter 2023, email marketing is still one of the most important elements of a successful digital marketing strategy. Email marketing is an ever-evolving industry and one that is constantly changing to keep up with the times. While email marketing has come a long way, there are certain tactics that are simply no longer effective. In 2023, there’s no … Read More

Content Creation Tips and Tricks

Lindsay MauchBrand Building, Facebook, Instagram, Instagram Stories, Marketing, Social MediaLeave a Comment

A lot of times I meet with business owners and creators and influencers who just say I have a hard time managing how I create content for my business. And what should I be looking for? What are some tips and tricks. Sometimes it’s just so hard to think about having all these different assets and how do I take them and use them in a way that makes sense for my business. For social media and not only social media but for my marketing channel.

All About Klaviyo

Lindsay MauchEmail, MarketingLeave a Comment

If you were looking to get more sophisticated with your email marketing and actually send email to your audience based on behavior for example on the web then Klaviyo is a great option.

The Importance of Goal-Setting and Creating SMART Goals

Julia LynchMarketing, Social Media

Goal-setting is one of the most important parts of helping a business continue to grow. It is a useful technique that can help anyone achieve what they want to and do it in a timely manner. In fact, goal-setting can be made even easier by setting SMART goals: Specific Measurable Attainable Relevant Time-bound The first letter in SMART goals stands … Read More