(Hint: it’s not just a pretty product photo) Trust is what turns views into sales Queue the Know, Like, and Trust Principle! If your audience is watching but not buying, it may not be because they’re not interested. It may be as simple as they haven’t seen enough yet. The goal of your content isn’t just to show up in … Read More
SEO Is Not Dead (It’s Just Having a Personality Shift Thanks to AI)
Every few years, someone declares SEO dead. It usually shows up as a dramatic LinkedIn post. Lots of confidence. A sprinkle of panic. And almost always the same conclusion that AI is taking over everything and search as we know it is over. Let’s slow that down. SEO is not dead. It’s just grown up. And if you’re still treating … Read More
Creating Website Videos that Drive Conversions
Website videos are fun additions that can help with engagement, storytelling, and brand building. They are opportunities for you to showcase your personality and connect with your audience on a deeper level. Having great copy helps with SEO and while videos have great SEO benefits, our favorite reasons for incorporating them on your website is that they help with conversion! … Read More
7 Tips for Optimizing Your SEO Strategy
SEO is like the holy grail when it comes to marketing and it stands for Search Engine Optimization. It refers to the practice of optimizing a website and its content to improve its visibility and rankings in search engine results pages (SERPs). The goal of SEO is to attract organic (non-paid) traffic from search engines like Google, Yahoo, etc. Optimizing SEO practices is crucial for improving your website’s visibility and ranking in search engine results pages (SERPs). Here are some tips to help you optimize your SEO practices:
The Pros and Cons of Paid Advertising in Digital Marketing
Paid advertising has become an integral part of many businesses’ marketing strategies. It offers a targeted approach to reach potential customers and boost brand awareness. However, like any marketing tactic, paid advertising also comes with its own set of pros and cons. In this blog post, we will explore the advantages and disadvantages of paid advertising in digital marketing.
Tools We Use As Digital Marketers
We 💙our tools of the trade – the ones that help us make our digital marketing dreams come true! Wouldn’t it be great if there was a one-size-fits all tool? Fortunately, we get to do this fabulous work as digital marketers and these tools help us get the job done. Tools we use: klaviyo, slack, google analytics, asana, Microsoft authenticator, … Read More
What’s Hot and What’s Not in Email Marketing in 2023?
As we enter 2023, email marketing is still one of the most important elements of a successful digital marketing strategy. Email marketing is an ever-evolving industry and one that is constantly changing to keep up with the times. While email marketing has come a long way, there are certain tactics that are simply no longer effective. In 2023, there’s no … Read More
2023 Trend: Social SEO will replace hashtags
Hashtags are out. SEO is in! In this blog, you will find tips on how to use SEO on Instagram.