One of the most common things I hear from small business owners is some version of this: “I know I should be posting more, but I just don’t have the time.” And I get it. When you’re a busy business owner who is busy running a business, marketing – especially social media marketing – often feels like the thing you … Read More
What Your Customers Need to See Before They Buy From You
(Hint: it’s not just a pretty product photo) Trust is what turns views into sales Queue the Know, Like, and Trust Principle! If your audience is watching but not buying, it may not be because they’re not interested. It may be as simple as they haven’t seen enough yet. The goal of your content isn’t just to show up in … Read More
The Rise of “Low-Lift Content”: What to Post When You’re Burnt Out
In a digital world that constantly pushes “post more,” “be everywhere,” and “stay consistent at all costs,” it’s no surprise that creators and business owners are tired. Really tired. And when burnout hits, content creation is usually the first thing to feel impossible. That’s where low-lift content comes in. What is Low-Lift Content? Low-lift content is content that requires less … Read More
Maximize Your Content: Turn A 90-Second Video into 9 pieces of content
You don’t always need to start from scratch. A single 90-second video can be repurposed multiple times, turning it into a versatile asset for your content strategy.
Why You Should Incorporate YouTube Shorts Into Your 2024 Marketing Strategy
Short form content is on the rise! YouTube Shorts emerges as a key player, riding the wave of the success of platforms like TikTok. In this blog, we delve into why YouTube Shorts deserves a central place in your content strategy for 2024. Riding the Short-Form Content Wave YouTube Shorts is at the forefront of the short-form content movement. Audiences … Read More
How to Understand Social Media Metrics
Have you ever scrolled through your feed, admiring posts and videos, and wondered, “How do they measure all of this?” Well, get ready, because we’re about to take you on a journey into the world of social media analytics and metrics! The Mystery of Impressions and Reach Imagine you’re hosting a massive event, and your fabulous fireworks display catches everyone’s … Read More
How to Schedule Posts on Social Media
Whether you’re a business owner, a content creator, or a social media enthusiast, the ability to schedule posts on social media platforms can be a game-changer. By leveraging scheduling tools and techniques effectively, you can save time, maintain consistency, and optimize your social media presence. In this blog post, we provide you with valuable insights to help you master this … Read More
Tools We Use As Digital Marketers
We 💙our tools of the trade – the ones that help us make our digital marketing dreams come true! Wouldn’t it be great if there was a one-size-fits all tool? Fortunately, we get to do this fabulous work as digital marketers and these tools help us get the job done. Tools we use: klaviyo, slack, google analytics, asana, Microsoft authenticator, … Read More
What’s Hot and What’s Not in Email Marketing in 2023?
As we enter 2023, email marketing is still one of the most important elements of a successful digital marketing strategy. Email marketing is an ever-evolving industry and one that is constantly changing to keep up with the times. While email marketing has come a long way, there are certain tactics that are simply no longer effective. In 2023, there’s no … Read More
2023 Trend: Social SEO will replace hashtags
Hashtags are out. SEO is in! In this blog, you will find tips on how to use SEO on Instagram.