We 💙our tools of the trade – the ones that help us make our digital marketing dreams come true! Wouldn’t it be great if there was a one-size-fits all tool? Fortunately, we get to do this fabulous work as digital marketers and these tools help us get the job done. Tools we use: klaviyo, slack, google analytics, asana, Microsoft authenticator, … Read More
As we enter 2023, email marketing is still one of the most important elements of a successful digital marketing strategy. Email marketing is an ever-evolving industry and one that is constantly changing to keep up with the times. While email marketing has come a long way, there are certain tactics that are simply no longer effective. In 2023, there’s no … Read More
A lot of times I meet with business owners and creators and influencers who just say I have a hard time managing how I create content for my business. And what should I be looking for? What are some tips and tricks. Sometimes it’s just so hard to think about having all these different assets and how do I take them and use them in a way that makes sense for my business. For social media and not only social media but for my marketing channel.
An introduction post is a friendly and informative way to organically connect and engage with your followers on your social media channels. This is your opportunity to share your brand’s mission and, if applicable, your personal journey. As far as your followers know, this is where your story starts. Introduction posts can be really good for startups to share their … Read More
Social Media strategies vary depending on industry, but one thing that is constant – there are three categories your social media strategy should incorporate. In this blog, we will discuss the Three E’s of Social Media and how you can incorporate them into your social media strategy in an authentic way that can work well with your business. Educate When … Read More
Whether you have a start up business or have been operating for quite some time, it is helpful to make sure your brand is visible on the right platforms. There are dozens of social media platforms to choose from and if you are getting started, it could be overwhelming choosing the right platform. That’s why we’re here to help! Although … Read More
Instagram is one of the most popular social media platforms for photos, videos, and storytelling. The application also offers is Instagram Live or sharing photos and videos using Instagram stories. Looking to boost your Instagram engagement on your account? Here are five tips to make it happen: 1. Schedule Instagram posts for when your audience is most active — According to … Read More
Arguably the biggest announcement a couple of weeks back on social media was twitter doubling its character limit. For a platform known for its brevity this seemed a step backwards. It’s like a brand abandoning its core benefit. Or is It? Well Twitter officials claimed that reducing the number of tweets hitting the character limit was the driving force behind … Read More