Content Creation Tips and Tricks

Lindsay MauchBrand Building, Facebook, Instagram, Instagram Stories, Marketing, Social MediaLeave a Comment

A lot of times I meet with business owners and creators and influencers who just say I have a hard time managing how I create content for my business. And what should I be looking for? What are some tips and tricks. Sometimes it’s just so hard to think about having all these different assets and how do I take them and use them in a way that makes sense for my business. For social media and not only social media but for my marketing channel.

Creating An Introduction Post

Camari Carter HawkinsSocial MediaLeave a Comment

An introduction post is a friendly and informative way to organically connect and engage with your followers on your social media channels. This is your opportunity to share your brand’s mission and, if applicable, your personal journey. As far as your followers know, this is where your story starts.  Introduction posts can be really good for startups to share their … Read More

The Three E’s of Social Media: Educate, Entertain, and Engage

Camari Carter HawkinsSocial Media, UncategorizedLeave a Comment

Social Media strategies vary depending on industry, but one thing that is constant – there are three categories your social media strategy should incorporate. In this blog, we will discuss the Three E’s of Social Media and how you can incorporate them into your social media strategy in an authentic way that can work well with your business. Educate When … Read More

How to Pick the Right Social Media Platforms for your Business Based On Industry

Camari Carter HawkinsSocial Media, UncategorizedLeave a Comment

Whether you have a start up business or have been operating for quite some time, it is helpful to make sure your brand is visible on the right platforms. There are dozens of social media platforms to choose from and if you are getting started, it could be overwhelming choosing the right platform. That’s why we’re here to help! Although … Read More

5 Tips To Improve Your Instagram Engagement

Lindsay MauchSocial Media

Instagram is one of the most popular social media platforms for photos, videos, and storytelling. The application also offers is Instagram Live or sharing photos and videos using Instagram stories. Looking to boost your Instagram engagement on your account? Here are five tips to make it happen: 1. Schedule Instagram posts for when your audience is most active — According to … Read More

What the 280-character limit means for twitter

Lindsay MauchSocial Media

Arguably the biggest announcement a couple of weeks back on social media was twitter doubling its character limit. For a platform known for its brevity this seemed a step backwards. It’s like a brand abandoning its core benefit. Or is It? Well Twitter officials claimed that reducing the number of tweets hitting the character limit was the driving force behind … Read More

How can you incorporate influencer marketing into your marketing strategy?

Lindsay MauchSocial Media

In 2017, brands spent over $1 billion dollars on influencer marketing on Instagram alone –that number will continue to soar in 2018. Why should businesses care? It’s no longer just another social media marketing fad. In fact, it’s currently considered the best-for-ROI and fastest-growing online acquisition channel. According to Forbes, influencer marketing has proven to be the “most effective form of advertising.” So what is influencer marketing … Read More

How to conduct A/B testing for Facebook posts

Lindsay MauchSocial Media

Coming up with the perfect Facebook post can be challenging. You may require several Attempts. Still, even if you churn out dozens of variations, it’s tough to truly predict how your audience will respond to your content. The only way to really know what your readers like is to, test all the options. That’s where A/B testing posts comes into … Read More

How to use Twitter lists

Lindsay MauchSocial Media

If you lose twitter a lot then this post is perfect for you. Today I am going to talk of twitter lists and how one can use them. Not only do they make your Twitter life a lot easier and more organised, but they also allow you to reach new people that you’ve never discovered before. Like the sound of … Read More