The Project

Students Run LA annually trains 3,500 middle and high school students to run the Los Angeles Marathon. The organization has been around for 26 years and looking to increase awareness through social media efforts and influencer outreach.

The Results

Since partnering with LTM Digital in August 2015, Students Run LA has grown their community by 3X across Facebook, Instagram, and Twitter. Highlights include:

• Developing “SRLA Week” in conjunction with Los Angeles Marathon, Skechers Performance (presenting sponsor), and SRLA’s social media resulting in 60k impressions, 4,694 likes, 79 posts, and 298 comments across Instagram during a 5 day period
• Sold out registrations for public races
• Highest year-end donation campaign since 2009
• Create SRLA Ambassador program