The Challenge

MyYogaWorks is an online streaming yoga service and the digital counterpart to YogaWork’s studio business and was looking to promote the service offering and reach a new audience through influencers.

The Approach

After thorough research and analysis we engaged 50 health and fitness influencers for a free trial of MyYogaworks.com. Influencers were given the opportunity to try the service for 6 months in exchange for a review of their experience.

We divided the campaign into two groups of 25 influencers to test different promotional offers. The first 25 were given a redemption code for 50% off the first month of service. The second half were given a redemption code to receive their first month for $5.

The Results

• Search engine traffic to website for term “MyYogaWorks Reviews” increased by 10% within first 30 days and 20% within 90 days
• Subscriber base for redemption code for $5 first month increased by 10% in first 30 days and continued to increase over the next 6 months due to long tail SEO value
• Campaign became the second largest source of customer acquisition next to PPC with a much higher ROI