An introduction post is a friendly and informative way to organically connect and engage with your followers on your social media channels. This is your opportunity to share your brand’s mission and, if applicable, your personal journey. As far as your followers know, this is where your story starts.
Introduction posts can be really good for startups to share their team and their journey with their following. If you have an established brand, an introduction post can be used to welcome new followers while also offering engaging content for long-term fans to get to know you in a more intimate way. Use an introduction post to share fun facts and details of your start-up journey.
Below are some indicators for when it’s time to create an introduction post:
YOU ARE A START-UP OR YOU ARE WELCOMING SOMEONE NEW TO THE TEAM
We love this introduction post by the co-founders of All Phenoms. All Phenoms offer high functional sparkling beverages. This post introduces the co-founders, provides background of their lives, and dives into their passions for health. You can introduce yourself to your followers and be sure to include why you are passionate about your business.
YOU HAVE GAINED A SIGNIFICANT AMOUNT OF NEW FOLLOWERS
If you’ve been on social for a length of time, you may have experienced growth in the form of new followers. This would be a great time to introduce yourself, share a fun fact about yourself, communicate your values, share your content passions and anything else you’d love your followers to know about you and your business. Check out the introduction post by Founder of LTM Digital, Lindsay Mauch.
YOU HAVE REBRANDED
Perhaps you have been in business for a while and you have decided to rebrand with new colors, logos, and direction. We love this re-introduction post by Monarch Marketing. They have been in business for a couple of years but haven’t shared much information about their founder and the mission behind the company. If you are in a similar position, take the time to reintroduce yourself to your followers, reiterate your mission and passion, and share your services. This is a great opportunity to gain repeat customers.
YOU ARE INVESTING IN SOCIAL MEDIA AS A STRATEGY
Below is a great example reintroduction post that adds a personal touch. Teach communication offers stem programs for school-age children. The founder reintroduced herself, introduced her family, communicated her values, and offered an opportunity to gather by sharing an upcoming event. This is a great tactic to add a personal touch to your feed, foster community, and invite your followers to participate and support.
RECONNECTING WITH YOUR AUDIENCE
If it’s been a while, an introduction post can be a great refresher about who you are and what you do. Use this post to share your updated services, products, interests and more. An introduction post is such a fun way to connect with your audience while giving them a chance to share about themselves in the comments.
Get inspired by the inspiration posts and try posting one with your audience this week.