Creating Website Videos that Drive Conversions

Camari Carter HawkinsBrand Building, Marketing, SEO, WebsiteLeave a Comment

Website videos are fun additions that can help with engagement, storytelling, and brand building. They are opportunities for you to showcase your personality and connect with your audience on a deeper level. Having great copy helps with SEO and while videos have great SEO benefits, our favorite reasons for incorporating them on your website is that they help with conversion!

There are types of videos that convert which vary based on your industry, target audience, and specific marketing goals. However, some universally effective video types for increasing conversions include:

1. Product Demonstrations
– Showcase how your product works and highlight its key features.
– Demonstrate the value and benefits customers can expect.

2. Customer Testimonials
– Build trust by sharing authentic experiences and success stories.
– Let satisfied customers share their positive feedback and results.

3. Explainer Videos
– Clarify complex concepts or processes related to your product or service.
– Use animations or visuals to simplify information for better understanding.

4. How-To Guides and Tutorials
– Provide step-by-step guides on using your product or solving common problems.
– Establish your brand as an authority by offering valuable educational content.

5. Behind-the-Scenes
– Humanize your brand by showing the people and processes behind it.
– Give customers a glimpse into your company culture and values.

6. Webinars and Live Videos
– Host live events to engage with your audience in real-time.
– Answer questions, address concerns, and provide interactive content.

7. Limited-Time Offers and Promotions
– Create excitement and urgency with videos announcing special deals.
– Encourage viewers to take immediate action to benefit from exclusive offers.

8. Interactive Videos
– Use clickable elements to allow viewers to interact with the content.
– Enhance engagement by letting users make choices within the video.

9. Storytelling Videos
– Share your brand’s story, mission, or journey to create an emotional connection.
– Craft narratives that resonate with your audience and evoke emotions.

10. User-Generated Content
– Showcase content created by your customers using your product.
– Encourage your community to share their experiences through videos.

When creating videos for conversion, consider your target audience’s preferences, pain points, and interests. Test different video types through A/B testing to identify what resonates most effectively with your specific audience and drives the desired actions on your landing pages.

Need help with video content creation for your website? Email us for a consultation at We’d love to assist you!

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