Influencer marketing focuses on key leaders within their own online communities that help spread awareness for your brand to a larger audience. Instead of marketing yourself, you are essentially paying others to get the word of your business out to others that may be interested. And word of mouth marketing can be far more effective for your business.
Having influencers in social media is a great way to build relationships with your customers and even find potential customers. Influencers for your marketing campaign can vary in size from micro influencer (what we consider to be under 10,000 followers) to celebrity status, and they can vary depending on social media platforms.
If you think your business can benefit from Influencers to help boost your next marketing campaign, then follow these straightforward tips to find the right influencers for your business:
The biggest point to remember when looking for the right influencers for your next marketing campaign is determining how influential they are and how relevant their content is to your brand. If you are considering an influencer who is well known for his or her blog, then you will want to read through their content to be sure that it aligns with the overall content for your brand. After you check their content, see what kind of audience they have and if they are generating a lot of traffic that you think would be beneficial for your brand.
Many marketers tend to look at their unique visitors, but it is important to reach further than these metrics. You will want to consider how influential an influencer is and if their other social media platforms are connected to reach a wider audience. Depending on your target audience, an influencer on a certain social media platform may be more beneficial than other platforms that won’t really be useful in carrying your message
Look at the list of followers you have and try to find someone that has a larger amount of followers themselves. Typically, you will want to find someone whose numbers reach high into the thousands. If the followers content is in line with the message you are trying to market, then you should engage the follower to see if they are interested in this opportunity.
Yes to Hashtags!
Hashtags are very similar to keywords and can help with rankings and views. Always use relevant and specific hashtags, and these can also lead you to people that may be interested in partnering with your business and helping you reach your target audience. Instagram is the best place to start when using hashtags.
Finding an influencer is not a quick or easy task and relationship building can take time. You want to make sure that you find the right person for the job so that your company can benefit from the added marketing and engagement that influencer marketing can bring you. Finding the wrong influencer will not help your business and will not do you any favors, especially if they are not aligned with the same message you are trying to convey within your marketing campaign.
If you are interested in getting started with an influencer campaign but don’t know where to start, contact us today and learn more about our influencer marketing services. We have a network of influencers we’ve developed relationships with over the years and would be happy to speak to you about our service offerings.