Why You Should Incorporate YouTube Shorts Into Your 2024 Marketing Strategy

Camari Carter HawkinsUncategorizedLeave a Comment

Short form content is on the rise! YouTube Shorts emerges as a key player, riding the wave of the success of platforms like TikTok. In this blog, we delve into why YouTube Shorts deserves a central place in your content strategy for 2024. Riding the Short-Form Content Wave YouTube Shorts is at the forefront of the short-form content movement. Audiences … Read More

The Power of Video Content: Why Video Should Be a Key Part of Your Social Media Strategy

Camari Carter HawkinsUncategorizedLeave a Comment

If “Content is King,” then video is the kingdom. In this fast-paced world, videos have emerged as a dominant force in the realm of social media marketing. Videos captivate, entertain, and inform and have become an indispensable tool for businesses and individuals alike. In this blog post, we will explore the power of video content and why it should be … Read More

Tools We Use As Digital Marketers

Camari Carter HawkinsBrand Building, Email, Facebook, Instagram, Marketing, SEO, Social MediaLeave a Comment

We 💙our tools of the trade – the ones that help us make our digital marketing dreams come true! Wouldn’t it be great if there was a one-size-fits all tool? Fortunately, we get to do this fabulous work as digital marketers and these tools help us get the job done. Tools we use: klaviyo, slack, google analytics, asana, Microsoft authenticator, … Read More

3 Reasons We Switched From Mailchimp to Klaviyo

Camari Carter HawkinsEmailLeave a Comment

Are you considering making a switch from your current email service provider to Klaviyo for your email marketing needs? In this blog, we will cover the top three reasons why we made the switch from Mailchimp to Klaviyo and how it has improved our email marketing strategy. We’ll discuss why Klaviyo is better for personalization, automation, and creating targeted campaigns. … Read More

Content Creation Tips and Tricks

Lindsay MauchBrand Building, Facebook, Instagram, Instagram Stories, Marketing, Social MediaLeave a Comment

A lot of times I meet with business owners and creators and influencers who just say I have a hard time managing how I create content for my business. And what should I be looking for? What are some tips and tricks. Sometimes it’s just so hard to think about having all these different assets and how do I take them and use them in a way that makes sense for my business. For social media and not only social media but for my marketing channel.

The Importance of Goal-Setting and Creating SMART Goals

Julia LynchMarketing, Social Media

Goal-setting is one of the most important parts of helping a business continue to grow. It is a useful technique that can help anyone achieve what they want to and do it in a timely manner. In fact, goal-setting can be made even easier by setting SMART goals: Specific Measurable Attainable Relevant Time-bound The first letter in SMART goals stands … Read More