One of the most common things I hear from small business owners is some version of this: “I know I should be posting more, but I just don’t have the time.” And I get it. When you’re a busy business owner who is busy running a business, marketing – especially social media marketing – often feels like the thing you … Read More
What Your Customers Need to See Before They Buy From You
(Hint: it’s not just a pretty product photo) Trust is what turns views into sales Queue the Know, Like, and Trust Principle! If your audience is watching but not buying, it may not be because they’re not interested. It may be as simple as they haven’t seen enough yet. The goal of your content isn’t just to show up in … Read More
The Rise of “Low-Lift Content”: What to Post When You’re Burnt Out
In a digital world that constantly pushes “post more,” “be everywhere,” and “stay consistent at all costs,” it’s no surprise that creators and business owners are tired. Really tired. And when burnout hits, content creation is usually the first thing to feel impossible. That’s where low-lift content comes in. What is Low-Lift Content? Low-lift content is content that requires less … Read More
Maximize Your Content: Turn A 90-Second Video into 9 pieces of content
You don’t always need to start from scratch. A single 90-second video can be repurposed multiple times, turning it into a versatile asset for your content strategy.
Why You Should Incorporate YouTube Shorts Into Your 2024 Marketing Strategy
Short form content is on the rise! YouTube Shorts emerges as a key player, riding the wave of the success of platforms like TikTok. In this blog, we delve into why YouTube Shorts deserves a central place in your content strategy for 2024. Riding the Short-Form Content Wave YouTube Shorts is at the forefront of the short-form content movement. Audiences … Read More
How to Schedule Posts on Social Media
Whether you’re a business owner, a content creator, or a social media enthusiast, the ability to schedule posts on social media platforms can be a game-changer. By leveraging scheduling tools and techniques effectively, you can save time, maintain consistency, and optimize your social media presence. In this blog post, we provide you with valuable insights to help you master this … Read More
The Power of Video Content: Why Video Should Be a Key Part of Your Social Media Strategy
If “Content is King,” then video is the kingdom. In this fast-paced world, videos have emerged as a dominant force in the realm of social media marketing. Videos captivate, entertain, and inform and have become an indispensable tool for businesses and individuals alike. In this blog post, we will explore the power of video content and why it should be … Read More
How Long Does It Take To Create A Reel?
One common question that people often ask is, “How long does it take to create a reel?” The answer to this question can vary depending on a variety of factors. In this blog, we’ll explore some of the key factors that can affect how long it takes to create a reel.
Tools We Use As Digital Marketers
We 💙our tools of the trade – the ones that help us make our digital marketing dreams come true! Wouldn’t it be great if there was a one-size-fits all tool? Fortunately, we get to do this fabulous work as digital marketers and these tools help us get the job done. Tools we use: klaviyo, slack, google analytics, asana, Microsoft authenticator, … Read More
3 Reasons We Switched From Mailchimp to Klaviyo
Are you considering making a switch from your current email service provider to Klaviyo for your email marketing needs? In this blog, we will cover the top three reasons why we made the switch from Mailchimp to Klaviyo and how it has improved our email marketing strategy. We’ll discuss why Klaviyo is better for personalization, automation, and creating targeted campaigns. … Read More