If there is one essential email automation every e-commerce store needs running before anything else, it is the Abandoned Cart Flow. The numbers alone make the case: studies consistently show that somewhere between 70-80% percent of online shopping carts are abandoned before checkout (Source: Baymard Institute). That is not a small leak. That is the majority of people who showed … Read More
Segmentation Guide: How to Stop Emailing Everyone the Same Thing
If you are sending the same email to your entire email list every time you hit send, you are leaving a significant amount of money on the table. You are also slowly eroding the trust of the subscribers on your list, because not every email you send is relevant to every person who receives it. Segmentation is the practice of … Read More
Lead Magnets That Actually Work for E-Commerce Email Growth
Growing your email list is not just about having a sign-up form on your website. It is about giving people a compelling enough reason to hand over their email address in the first place. That reason is your lead magnet, and most e-commerce stores are either not offering one at all or relying on an offer that does not do … Read More
The Essential Klaviyo Integrations Every E-Commerce Store Should Enable
One of the things that sets Klaviyo apart from other email platforms is its integration ecosystem. Out of the box, Klaviyo connects with your e-commerce store and starts pulling in customer data. But the real power comes when you layer in the other tools your business already uses. Each integration feeds Klaviyo more information, which means smarter segmentation, more relevant … Read More