If you’re running an e-commerce store and researching email marketing platforms, there are two names that will probably come up first for you: Klaviyo and Mailchimp. Mailchimp will come up because it is mostly where a lot of brands start before they realize there’s a better option for their e-commerce store. Both Mailchimp and Klaviyo are email marketing platforms that … Read More
What Your Customers Need to See Before They Buy From You
(Hint: it’s not just a pretty product photo) Trust is what turns views into sales Queue the Know, Like, and Trust Principle! If your audience is watching but not buying, it may not be because they’re not interested. It may be as simple as they haven’t seen enough yet. The goal of your content isn’t just to show up in … Read More