Why Email Marketing is Still Relevant

Prathamesh KelkarEmailLeave a Comment

Email marketing is a form of direct marketing that uses email, or electronic mail, to communicate a message to an audience. Email has been a viable form of digital communication for several decades, and while it may seem irrelevant when compared to other more prevalent digital communication platforms, such as social media, it is still just as relevant today as … Read More

This week on Social Media (Oct 23-29)

Prathamesh KelkarSocial MediaLeave a Comment

We have started a new section called this week on social media. We will cover top 5 news from the world of social media to keep you updated with the latest in this ever changing landscape of social media. Facebook added a bunch of hidden animations to spice up your news feed Facebook has always wanted to encourage its users … Read More

5 Things to Know Before You Invest in Google Adwords

Prathamesh KelkarUncategorizedLeave a Comment

Google Adwords offers a good platform for advertising online, and it also allows you to pay so that you can show up on the first page of Google search terms that potential customers may have been searching for online. The average cost per click in Google Adwords is between one and two dollars, and Adwords allows you to use pay … Read More

How to Find Influencers for your Next Marketing Campaign

Lindsay MauchInfluencersLeave a Comment

Influencer marketing focuses on key leaders within their own online communities that help spread awareness for your brand to a larger audience. Instead of marketing yourself, you are essentially paying others to get the word of your business out to others that may be interested. And word of mouth marketing can be far more effective for your business. Having influencers … Read More

The Live Broadcasting Landscape

Lindsay MauchEmerging PlatformsLeave a Comment

Periscope, Meerkat, and now even Facebook are getting into the live streaming game. Celebrities of all types are embracing live streaming and figuring out creative ways to make the service useful to the audience at large. We are bound to see many more imaginative ways to broadcast things and get good attention from them.

Crowdfunding: Is it right for your business?

Stephen HarveySocial MediaLeave a Comment

Crowdfunding with platforms like Kickstarter (tech) or Indiegogo (arts) are all the rage with entrepreneurs trying to get funding for their business ideas. It’s a great concept where a business person solicits the masses for money to pay for a new concept or idea that can have real world benefit. But, putting together a successful crowdfunding campaign that meets a … Read More

Instagram Advertising: What you need to know

Stephen HarveyInstagramLeave a Comment

Instagram is quickly becoming a major destination point for marketers. The platform is all abuzz with influencers and brands trying to get their message out to folks. Up until now, working with Instagram from a business perspective was tough. The reason is that the Instagram ecosystem was closed off to the world. There were no real ways to employ marketing … Read More