In 2017, brands spent over $1 billion dollars on influencer marketing on Instagram alone –that number will continue to soar in 2018. Why should businesses care? It’s no longer just another social media marketing fad. In fact, it’s currently considered the best-for-ROI and fastest-growing online acquisition channel. According to Forbes, influencer marketing has proven to be the “most effective form of advertising.” So what is influencer marketing … Read More
How to Find Influencers for your Next Marketing Campaign
Influencer marketing focuses on key leaders within their own online communities that help spread awareness for your brand to a larger audience. Instead of marketing yourself, you are essentially paying others to get the word of your business out to others that may be interested. And word of mouth marketing can be far more effective for your business. Having influencers … Read More
3 Reasons Why Influencer Marketing Is important for your business
Have you heard the term Influencer Marketing floating around social media and other blogs? Thinking about dabbling in it for your own business but not sure if it is really that important? We wanted to dive into the topic a little further for you and tell you why we think you should take the leap. Let’s define Influencer Marketing … Read More