How to Find Influencers for your Next Marketing Campaign

Lindsay MauchInfluencersLeave a Comment

Influencer marketing focuses on key leaders within their own online communities that help spread awareness for your brand to a larger audience. Instead of marketing yourself, you are essentially paying others to get the word of your business out to others that may be interested. And word of mouth marketing can be far more effective for your business. Having influencers … Read More

Instagram Stories and What You Must Know

Lindsay MauchInstagramLeave a Comment

If you haven’t entered into the world of Instagram stories yet, then it’s about time. This addition to the Instagram platform has blown up over the last several months and will continue to reign supreme in the coming year. Here’s a little background… In 2012, Facebook bought out Instagram and has been running it ever since. It tried to do … Read More

Instagram Launches Multiple Account Switching

Lindsay MauchInstagramLeave a Comment

If you’re a social media marketer, you might be jumping for joy on this week’s news from Instagram. A couple weeks ago it was rumored that Instagram was working on a multiple account view for the popular photo app and yesterday it was confirmed that Instagram will begin rolling out Multiple Account Switching on iOS and Android starting this week. … Read More

Instagram Advertising: What you need to know

Stephen HarveyInstagramLeave a Comment

Instagram is quickly becoming a major destination point for marketers. The platform is all abuzz with influencers and brands trying to get their message out to folks. Up until now, working with Instagram from a business perspective was tough. The reason is that the Instagram ecosystem was closed off to the world. There were no real ways to employ marketing … Read More