Tools We Use As Digital Marketers

Camari Carter HawkinsBrand Building, Email, Facebook, Instagram, Marketing, SEO, Social MediaLeave a Comment

We 💙our tools of the trade – the ones that help us make our digital marketing dreams come true! Wouldn’t it be great if there was a one-size-fits all tool? Fortunately, we get to do this fabulous work as digital marketers and these tools help us get the job done. Tools we use: klaviyo, slack, google analytics, asana, Microsoft authenticator, … Read More

3 Reasons We Switched From Mailchimp to Klaviyo

Camari Carter HawkinsEmailLeave a Comment

Are you considering making a switch from your current email service provider to Klaviyo for your email marketing needs? In this blog, we will cover the top three reasons why we made the switch from Mailchimp to Klaviyo and how it has improved our email marketing strategy. We’ll discuss why Klaviyo is better for personalization, automation, and creating targeted campaigns. … Read More

Ask Me Anything with Lindsay Mauch

Camari Carter HawkinsBrand BuildingLeave a Comment

Where are brands seeing the most return on investment right now?

What works for one brand may not work for another brand. Your marketing mixture is kind of like your blood work and DNA, it’s all different so what works for one brand may not necessarily work exactly in the same way for another brand. But, there are two areas where I’ve seen the biggest return on investment in the last 6 months to a year for brands and specially for small businesses.

Creating An Introduction Post

Camari Carter HawkinsSocial MediaLeave a Comment

An introduction post is a friendly and informative way to organically connect and engage with your followers on your social media channels. This is your opportunity to share your brand’s mission and, if applicable, your personal journey. As far as your followers know, this is where your story starts.  Introduction posts can be really good for startups to share their … Read More

The Importance of Goal-Setting and Creating SMART Goals

Julia LynchMarketing, Social Media

Goal-setting is one of the most important parts of helping a business continue to grow. It is a useful technique that can help anyone achieve what they want to and do it in a timely manner. In fact, goal-setting can be made even easier by setting SMART goals: Specific Measurable Attainable Relevant Time-bound The first letter in SMART goals stands … Read More

5 Tips To Improve Your Instagram Engagement

Julia LynchInstagram, Social Media

Instagram is one of the most popular social media platforms for photos, videos, and storytelling. The application also offers is Instagram Live or sharing photos and videos using Instagram stories. Looking to boost your Instagram engagement on your account? Here are five tips to make it happen: 1. Schedule Instagram posts for when your audience is most active — According … Read More