The Power of Video Content: Why Video Should Be a Key Part of Your Social Media Strategy

Camari Carter HawkinsUncategorizedLeave a Comment

If “Content is King,” then video is the kingdom. In this fast-paced world, videos have emerged as a dominant force in the realm of social media marketing. Videos captivate, entertain, and inform and have become an indispensable tool for businesses and individuals alike. In this blog post, we will explore the power of video content and why it should be … Read More

Mental Health in Digital Marketing

Camari Carter HawkinsInstagram, MarketingLeave a Comment

Mental health in digital marketing is a hot topic as many are searching for ways to create better boundaries and a healthy relationships around social media. During the month of May, our team shared their favorite tips for managing mental health while working in digital marketing. See below for tips! Lindsay Mauch’s Tip View this post on Instagram A post … Read More

7 Tips for Optimizing Your SEO Strategy

Camari Carter HawkinsSEOLeave a Comment

SEO is like the holy grail when it comes to marketing and it stands for Search Engine Optimization. It refers to the practice of optimizing a website and its content to improve its visibility and rankings in search engine results pages (SERPs). The goal of SEO is to attract organic (non-paid) traffic from search engines like Google, Yahoo, etc. Optimizing SEO practices is crucial for improving your website’s visibility and ranking in search engine results pages (SERPs). Here are some tips to help you optimize your SEO practices:

The Pros and Cons of Paid Advertising in Digital Marketing

Camari Carter HawkinsAds, Marketing, SEOLeave a Comment

Paid advertising has become an integral part of many businesses’ marketing strategies. It offers a targeted approach to reach potential customers and boost brand awareness. However, like any marketing tactic, paid advertising also comes with its own set of pros and cons. In this blog post, we will explore the advantages and disadvantages of paid advertising in digital marketing.

Tools We Use As Digital Marketers

Camari Carter HawkinsBrand Building, Email, Facebook, Instagram, Marketing, SEO, Social MediaLeave a Comment

We 💙our tools of the trade – the ones that help us make our digital marketing dreams come true! Wouldn’t it be great if there was a one-size-fits all tool? Fortunately, we get to do this fabulous work as digital marketers and these tools help us get the job done. Tools we use: klaviyo, slack, google analytics, asana, Microsoft authenticator, … Read More

3 Reasons We Switched From Mailchimp to Klaviyo

Camari Carter HawkinsEmailLeave a Comment

Are you considering making a switch from your current email service provider to Klaviyo for your email marketing needs? In this blog, we will cover the top three reasons why we made the switch from Mailchimp to Klaviyo and how it has improved our email marketing strategy. We’ll discuss why Klaviyo is better for personalization, automation, and creating targeted campaigns. … Read More

Ask Me Anything with Lindsay Mauch

Camari Carter HawkinsBrand BuildingLeave a Comment

Where are brands seeing the most return on investment right now?

What works for one brand may not work for another brand. Your marketing mixture is kind of like your blood work and DNA, it’s all different so what works for one brand may not necessarily work exactly in the same way for another brand. But, there are two areas where I’ve seen the biggest return on investment in the last 6 months to a year for brands and specially for small businesses.