You can write the best email in the world, but if it lands in the spam folder, it might as well not exist. Email deliverability is the foundation every other part of your email marketing program is built on, and it is one of the most misunderstood aspects of email marketing for e-commerce brands. The good news is that poor … Read More
Understanding Your Klaviyo Dashboard: The Metrics That Actually Matter
If you are using Klaviyo for your email marketing program, you will know that Klaviyo gives you a lot of data. It is normal to log into your account and feel slightly overwhelmed by the number of charts, metrics, and reporting tabs available. Know that you are not alone. The Klaviyo Email Marketing dashboard is comprehensive. This deep level of … Read More
RFM Segmentation in Klaviyo: A Practical Walkthrough for Email Marketing
If you have spent any time optimizing your email marketing, you have probably heard the term RFM. It stands for Recency, Frequency, and Monetary and it gets thrown around in e-commerce circles frequently. RFM is one of the most practical and proven frameworks for understanding your customer base and deciding who to email, what to say to them, and how … Read More
Abandoned Cart Email Strategy: Timing, Copy, and Offers That Work
If there is one essential email automation every e-commerce store needs running before anything else, it is the Abandoned Cart Flow. The numbers alone make the case: studies consistently show that somewhere between 70-80% percent of online shopping carts are abandoned before checkout (Source: Baymard Institute). That is not a small leak. That is the majority of people who showed … Read More
How to Write a Welcome Series That Converts New Subscribers
Your welcome series is the most important automation in your entire email marketing program. It is not the flashiest, and it does not get the attention that Abandoned Cart flows or seasonal campaigns do, but nothing else you build will have a bigger long-term impact on your email marketing list performance. Here is why. The moment someone subscribes to your … Read More
Segmentation Guide: How to Stop Emailing Everyone the Same Thing
If you are sending the same email to your entire email list every time you hit send, you are leaving a significant amount of money on the table. You are also slowly eroding the trust of the subscribers on your list, because not every email you send is relevant to every person who receives it. Segmentation is the practice of … Read More
Klaviyo vs. Mailchimp: Which Is Right for Your E-Commerce Store?
If you’re running an e-commerce store and researching email marketing platforms, there are two names that will probably come up first for you: Klaviyo and Mailchimp. Mailchimp will come up because it is mostly where a lot of brands start before they realize there’s a better option for their e-commerce store. Both Mailchimp and Klaviyo are email marketing platforms that … Read More
What is Email Marketing and Why Do I Need It?
If you’ve ever received an email from a brand you love, a reminder from your dentist that your next appointment is coming up, or a “We Miss You” message from a store you haven’t visited in months, you have been on the receiving end of email marketing. But what is email marketing and what does it actually look like to … Read More
What Does Consistency Look Like In Business?
One of the most common things I hear from small business owners is some version of this: “I know I should be posting more, but I just don’t have the time.” And I get it. When you’re a busy business owner who is busy running a business, marketing – especially social media marketing – often feels like the thing you … Read More
The Biggest AI Mistakes to Make in Your Marketing
AI can save time, spark ideas, and help your marketing team move faster. It can write captions, organize campaigns, draft emails, brainstorm hooks, and streamline the tasks that used to eat up hours. But here’s the catch: faster doesn’t always mean better. We’re seeing more brands jump into AI tools without a real strategy, and it shows. The content feels … Read More