Ask Me Anything with Lindsay Mauch

Camari Carter HawkinsBrand BuildingLeave a Comment

Where are brands seeing the most return on investment right now?

What works for one brand may not work for another brand. Your marketing mixture is kind of like your blood work and DNA, it’s all different so what works for one brand may not necessarily work exactly in the same way for another brand. But, there are two areas where I’ve seen the biggest return on investment in the last 6 months to a year for brands and specially for small businesses.

Creating An Introduction Post

Camari Carter HawkinsSocial MediaLeave a Comment

An introduction post is a friendly and informative way to organically connect and engage with your followers on your social media channels. This is your opportunity to share your brand’s mission and, if applicable, your personal journey. As far as your followers know, this is where your story starts.  Introduction posts can be really good for startups to share their … Read More

The Importance of Goal-Setting and Creating SMART Goals

Julia LynchMarketing, Social Media

Goal-setting is one of the most important parts of helping a business continue to grow. It is a useful technique that can help anyone achieve what they want to and do it in a timely manner. In fact, goal-setting can be made even easier by setting SMART goals: Specific Measurable Attainable Relevant Time-bound The first letter in SMART goals stands … Read More

5 Tips To Improve Your Instagram Engagement

Julia LynchInstagram, Social Media

Instagram is one of the most popular social media platforms for photos, videos, and storytelling. The application also offers is Instagram Live or sharing photos and videos using Instagram stories. Looking to boost your Instagram engagement on your account? Here are five tips to make it happen: 1. Schedule Instagram posts for when your audience is most active — According … Read More

How to Use Live Videos to Promote Your Business

Prathamesh KelkarSocial MediaLeave a Comment

Live video is extremely popular right now on several social media platforms, and industry analysts say it’s here to stay. People love the immediacy, intimacy, spontaneity, and personal feeling of live video. You can almost guarantee views on this type of content no matter what it is that you’re broadcasting. But here’s the thing, even though most live video will … Read More

4 Apps to help you make Instagram stories like a pro

Prathamesh KelkarInstagram, Social MediaLeave a Comment

Stories are now a strong favorite when it comes to Instagram features. They’re a simple way to share less-polished moments with your followers, only to be deleted from the public sphere 24 hours later. For some of us, though, this just isn’t enough. To really make your Instagram Stories stand out, you’ll need to look to third-party apps to help … Read More