If “Content is King,” then video is the kingdom. In this fast-paced world, videos have emerged as a dominant force in the realm of social media marketing. Videos captivate, entertain, and inform and have become an indispensable tool for businesses and individuals alike. In this blog post, we will explore the power of video content and why it should be … Read More
Mental Health in Digital Marketing
Mental health in digital marketing is a hot topic as many are searching for ways to create better boundaries and a healthy relationships around social media. During the month of May, our team shared their favorite tips for managing mental health while working in digital marketing. See below for tips! Lindsay Mauch’s Tip View this post on Instagram A post … Read More
7 Tips for Optimizing Your SEO Strategy
SEO is like the holy grail when it comes to marketing and it stands for Search Engine Optimization. It refers to the practice of optimizing a website and its content to improve its visibility and rankings in search engine results pages (SERPs). The goal of SEO is to attract organic (non-paid) traffic from search engines like Google, Yahoo, etc. Optimizing SEO practices is crucial for improving your website’s visibility and ranking in search engine results pages (SERPs). Here are some tips to help you optimize your SEO practices:
The Pros and Cons of Paid Advertising in Digital Marketing
Paid advertising has become an integral part of many businesses’ marketing strategies. It offers a targeted approach to reach potential customers and boost brand awareness. However, like any marketing tactic, paid advertising also comes with its own set of pros and cons. In this blog post, we will explore the advantages and disadvantages of paid advertising in digital marketing.
How Long Does It Take To Create A Reel?
One common question that people often ask is, “How long does it take to create a reel?” The answer to this question can vary depending on a variety of factors. In this blog, we’ll explore some of the key factors that can affect how long it takes to create a reel.
Tools We Use As Digital Marketers
We 💙our tools of the trade – the ones that help us make our digital marketing dreams come true! Wouldn’t it be great if there was a one-size-fits all tool? Fortunately, we get to do this fabulous work as digital marketers and these tools help us get the job done. Tools we use: klaviyo, slack, google analytics, asana, Microsoft authenticator, … Read More
3 Reasons We Switched From Mailchimp to Klaviyo
Are you considering making a switch from your current email service provider to Klaviyo for your email marketing needs? In this blog, we will cover the top three reasons why we made the switch from Mailchimp to Klaviyo and how it has improved our email marketing strategy. We’ll discuss why Klaviyo is better for personalization, automation, and creating targeted campaigns. … Read More
2023 Trend: Social SEO will replace hashtags
Hashtags are out. SEO is in! In this blog, you will find tips on how to use SEO on Instagram.
Ask Me Anything with Lindsay Mauch
Where are brands seeing the most return on investment right now?
What works for one brand may not work for another brand. Your marketing mixture is kind of like your blood work and DNA, it’s all different so what works for one brand may not necessarily work exactly in the same way for another brand. But, there are two areas where I’ve seen the biggest return on investment in the last 6 months to a year for brands and specially for small businesses.
Creating An Introduction Post
An introduction post is a friendly and informative way to organically connect and engage with your followers on your social media channels. This is your opportunity to share your brand’s mission and, if applicable, your personal journey. As far as your followers know, this is where your story starts. Introduction posts can be really good for startups to share their … Read More