In 2017, brands spent over $1 billion dollars on influencer marketing on Instagram alone –that number will continue to soar in 2018. Why should businesses care? It’s no longer just another social media marketing fad. In fact, it’s currently considered the best-for-ROI and fastest-growing online acquisition channel. According to Forbes, influencer marketing has proven to be the “most effective form of advertising.” So what is influencer marketing … Read More
Engagement is the buzzword on everyone’s lips when talking of content on social media. Unfortunately, it is difficult to get engagement on ones’ content Much of inbound marketing relies on quantitative strategies and analysing data. While engagement, needs a whole other recipe for success. This is because, while there are many techniques, there is no one standard recipe for success. That … Read More
We are back in January 2018 and continuing our series of this week on social media which recaps some of the top stories in the world of social media from across various platforms.
Welcome to another edition of This Week on Social Media, where we recount the key news stories from last week in the world of Social Media.
Welcome to This Week on Social Media. Here’s a recap of all the notable things that happened in Social Media in the last week.
Arguably the biggest announcement a couple of weeks back on social media was twitter doubling its character limit. For a platform known for its brevity this seemed a step backwards. It’s like a brand abandoning its core benefit. Or is It?
Welcome to Social Media this week. Here’s a recap of all the big things on Social Media in the last one week.
Welcome to another edition of “This week on Social Media”. We have quite a few stories to recap. This was quite the week on social media. So read on :
What is content marketing and how does it differ from social media and other forms of marketing?