5 Things to Know Before You Invest in Google Adwords

Prathamesh KelkarUncategorizedLeave a Comment

Google Adwords offers a good platform for advertising online, and it also allows you to pay so that you can show up on the first page of Google search terms that potential customers may have been searching for online. The average cost per click in Google Adwords is between one and two dollars, and Adwords allows you to use pay … Read More

Social Media Trends for 2017

Lindsay MauchSocial MediaLeave a Comment

With the new year comes a new opportunity to capitalize on social media to grow your business. However, it is important to keep up with what is working, and not spend too much time on things that aren’t. So I’ve put together a quick list of what to focus on in 2017 so that you are investing in the places … Read More

The Live Broadcasting Landscape

Lindsay MauchEmerging PlatformsLeave a Comment

Periscope, Meerkat, and now even Facebook are getting into the live streaming game. Celebrities of all types are embracing live streaming and figuring out creative ways to make the service useful to the audience at large. We are bound to see many more imaginative ways to broadcast things and get good attention from them.

Crowdfunding: Is it right for your business?

Stephen HarveySocial MediaLeave a Comment

Crowdfunding with platforms like Kickstarter (tech) or Indiegogo (arts) are all the rage with entrepreneurs trying to get funding for their business ideas. It’s a great concept where a business person solicits the masses for money to pay for a new concept or idea that can have real world benefit. But, putting together a successful crowdfunding campaign that meets a … Read More

Instagram Advertising: What you need to know

Stephen HarveyInstagramLeave a Comment

Instagram is quickly becoming a major destination point for marketers. The platform is all abuzz with influencers and brands trying to get their message out to folks. Up until now, working with Instagram from a business perspective was tough. The reason is that the Instagram ecosystem was closed off to the world. There were no real ways to employ marketing … Read More