One of the most common things I hear from small business owners is some version of this: “I know I should be posting more, but I just don’t have the time.” And I get it. When you’re a busy business owner who is busy running a business, marketing – especially social media marketing – often feels like the thing you … Read More
What Your Customers Need to See Before They Buy From You
(Hint: it’s not just a pretty product photo) Trust is what turns views into sales Queue the Know, Like, and Trust Principle! If your audience is watching but not buying, it may not be because they’re not interested. It may be as simple as they haven’t seen enough yet. The goal of your content isn’t just to show up in … Read More
Taboo Trend: Leveraging Parasocial Relationships to Grow Your Following (Without Being Weird)
Let’s talk about the relationship your audience thinks they have with you. No, not in a “we’re best friends and I know your dog’s name” way (although… sometimes that happens). We’re talking about parasocial relationships, which are one-sided connections where people feel like they know you because they consistently see you, hear you, and learn from you online. And before … Read More
Maximize Your Content: Turn A 90-Second Video into 9 pieces of content
You don’t always need to start from scratch. A single 90-second video can be repurposed multiple times, turning it into a versatile asset for your content strategy.
How to Understand Social Media Metrics
Have you ever scrolled through your feed, admiring posts and videos, and wondered, “How do they measure all of this?” Well, get ready, because we’re about to take you on a journey into the world of social media analytics and metrics! The Mystery of Impressions and Reach Imagine you’re hosting a massive event, and your fabulous fireworks display catches everyone’s … Read More
How to Schedule Posts on Social Media
Whether you’re a business owner, a content creator, or a social media enthusiast, the ability to schedule posts on social media platforms can be a game-changer. By leveraging scheduling tools and techniques effectively, you can save time, maintain consistency, and optimize your social media presence. In this blog post, we provide you with valuable insights to help you master this … Read More
The Power of Video Content: Why Video Should Be a Key Part of Your Social Media Strategy
If “Content is King,” then video is the kingdom. In this fast-paced world, videos have emerged as a dominant force in the realm of social media marketing. Videos captivate, entertain, and inform and have become an indispensable tool for businesses and individuals alike. In this blog post, we will explore the power of video content and why it should be … Read More
Mental Health in Digital Marketing
Mental health in digital marketing is a hot topic as many are searching for ways to create better boundaries and a healthy relationships around social media. During the month of May, our team shared their favorite tips for managing mental health while working in digital marketing. See below for tips! Lindsay Mauch’s Tip View this post on Instagram A post … Read More
How Long Does It Take To Create A Reel?
One common question that people often ask is, “How long does it take to create a reel?” The answer to this question can vary depending on a variety of factors. In this blog, we’ll explore some of the key factors that can affect how long it takes to create a reel.
Tools We Use As Digital Marketers
We 💙our tools of the trade – the ones that help us make our digital marketing dreams come true! Wouldn’t it be great if there was a one-size-fits all tool? Fortunately, we get to do this fabulous work as digital marketers and these tools help us get the job done. Tools we use: klaviyo, slack, google analytics, asana, Microsoft authenticator, … Read More