What the 280-character limit means for twitter

Prathamesh KelkarTwitterLeave a Comment

Arguably the biggest announcement a couple of weeks back on social media was twitter doubling its character limit. For a platform known for its brevity this seemed a step backwards. It’s like a brand abandoning its core benefit. Or is It?

Why Email Marketing is Still Relevant

Prathamesh KelkarEmailLeave a Comment

Email marketing is a form of direct marketing that uses email, or electronic mail, to communicate a message to an audience. Email has been a viable form of digital communication for several decades, and while it may seem irrelevant when compared to other more prevalent digital communication platforms, such as social media, it is still just as relevant today as … Read More

This week on Social Media (Oct 23-29)

Prathamesh KelkarSocial MediaLeave a Comment

We have started a new section called this week on social media. We will cover top 5 news from the world of social media to keep you updated with the latest in this ever changing landscape of social media. Facebook added a bunch of hidden animations to spice up your news feed Facebook has always wanted to encourage its users … Read More

5 Things to Know Before You Invest in Google Adwords

Prathamesh KelkarUncategorizedLeave a Comment

Google Adwords offers a good platform for advertising online, and it also allows you to pay so that you can show up on the first page of Google search terms that potential customers may have been searching for online. The average cost per click in Google Adwords is between one and two dollars, and Adwords allows you to use pay … Read More

Ways to Generate Leads on Social Media

Lindsay MauchFacebookLeave a Comment

  If you have been following us for a while now, you know that we consider Social Media not only a must, but also one of our best friends (when used correctly). We’ve talked about some of our favorite platforms and given you some ideas about how to increase engagement and measure ROI. Let’s now focus on true lead generations; … Read More

Is Periscope Dead?

Lindsay MauchFacebook, Social MediaLeave a Comment

Social Media is amazing isn’t it? One day a platform can be THE place to be and the next, the decline can be so sharp that we call it dead. That’s a pretty strong word, too. Periscope is a live broadcasting platform owned by Twitter. It launched with much hype in 2015 and has been used by many big personalities … Read More