As we enter 2023, email marketing is still one of the most important elements of a successful digital marketing strategy. Email marketing is an ever-evolving industry and one that is constantly changing to keep up with the times. While email marketing has come a long way, there are certain tactics that are simply no longer effective. In 2023, there’s no doubt that email marketers need to stay on top of the latest trends and tactics to ensure their emails are getting opened, read, and acted upon. So what’s HOT and what’s NOT in email marketing in 2023? \
Let’s start with what’s NOT 🚫
Poor Email Design
Poor email design has been a problem in email marketing for some time, and it’s still a problem. Emails that are poorly designed, with a cluttered layout or hard-to-read text, are likely to be ignored or deleted.
Mass, General Messaging
Mass emails that are not personalized or relevant to the recipient are also likely to be ignored or deleted, and are not likely to achieve good results.
Sales Heavy Language
Sales heavy language is another surefire way to have someone bypass your email, especially if this is all you send. You can combat this by alternating your strategy. You can send valuable emails such as recipes, how-tos, and videos. Personable emails offer a human touch and will likely boost your open rate.
Now, let’s look at what’s HOT 🔥.
Well designed, mobile first, personalized emails with interactive elements are all the rage right now. This means emails that have a clean, modern aesthetic and are optimized for mobile devices. Personalization is key, as is providing interactive elements such as polls and surveys and other valuable pieces of content.
🔥 Personalization & Relevance – Personalized and relevant emails are key to engaging your audience and achieving good results.
🔥 Engaging Content – Content that is interesting, engaging, and highly relevant is likely to get more opens, clicks, and conversions.
🔥 Automation & AI – Automation and AI can save you time and ensure you’re sending the right message at the right time. Be sure to make edits to the language as to be on brand and offer a human touch.
🔥 Mobile Optimization – The majority of emails are now opened on mobile devices, so make sure your emails are optimized for mobile.
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